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With the right coupon marketing strategy, you can target customers where they already spend time online: via email, text, and social media. A coupon campaign that uses relevance, timeliness, and perceived value, can help you maximize exposure and customer follow-through. Check out more The Journey content at https://bit.ly/GDTheJourney.
✅ Read about it on our blog ➜ https://bit.ly/3OiNYyuGoDaddy
⏰TIMESTAMPS⏰
00:00 – Introduction
00:36 – Adding discounts to lead forms
01:33 – Use limited-time offers
02:35 – Strategize what types of deals to offer
03:32 – Create a customer reward program
04:26 – Use different distribution channels
05:45 – Wrap up
Coupons are valuable to ecommerce because they inspire customers to take action. New or up-and-coming brands are especially likely to benefit from offering coupons. So here are 5 ways you can Improve Your Coupon Marketing Strategy.
Add discounts to lead forms
One of the most popular types of lead magnets is the discount offer. Subscribers can save a percentage or dollar amount on a future purchase. To keep customers coming back, occasionally update your coupon offers since customers are always looking for fresh new deals. Make sure your offers and coupon strategies are relevant based on what’s important to your audience.
Use limited-time offers
This approach also works well to attract customers who are in the consideration stage of their customer journey. They’ve done the research and narrowed down their options. When they land on your site and see the offer, they understand the value you offer, plus they’re getting what they want with a discount.
Strategize what types of deals to offer
Before you launch your discount campaign, think about what matters to your audience. Customer surveys are a great way to learn more about what your customers want. If you’ve already surveyed your customers, then you have data insights to guide you in designing a coupon strategy.
Create a customer reward program
Reward customer loyalty by offering special discounts. You can even throw in extra perks like a free product when customers hit certain milestones, like sending a thank you product when customers hit their one-year anniversary.
Use different distribution channels
Expand your coupon strategies and experiment with other channels, list your product or service on popular coupon sites, and test different methods to maximize your reach and grow your leads.
Take some time to get to know your ideal customer and their expectations. From there, you can build a coupon marketing strategy that gets noticed and converts more customers.
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