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How to Create a Holiday Gift Guide for Your Ecommerce Business | The Journey

Watch WebHosting GoDaddy Video: How to Create a Holiday Gift Guide for Your Ecommerce Business | The Journey.
As a blogger or ecommerce business owner, you can cash in on the fun by helping your website readers find those gifts and make a nice profit as your reward for aiding them in their quest to find that perfect present. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅ Read about it on our blog ➜ https://bit.ly/3aFsQQSGoDaddy

0:08 How to create a holiday gift guide
0:36 Figure out what appeals to your readers
1:30 Collect or take your own photos
2:10 Write the guide
2:56 Publish and promote
3:31 Rinse and repeat

There’s more to developing a holiday gift guide than throwing together a list of ideas and linking to a bunch of affiliate partners.

Figure out what appeals to your readers
Your readers aren’t all the same. Make sure to think about different types of personalities. While it may be a good idea to include items that would be perfect for their family members, you mainly want to think about products and services that your target market would be interested in.

Collect or take your own photos
Don’t just save an image from social media and assume it’s OK to use. It’s better to be safe than sorry even when you’re selling their products. If you have the products on hand, it may be easier to take your own images. Make sure to get really clear pictures, with great lighting.

Write the guide
You should include the full name of the product, the company that sells it, and the store where they can buy it or a website where they can purchase it. By the way, don’t forget—if it’s an affiliate link you’re including, be sure to add proper FCC disclosures.

Publish and promote
Give it a good title, draft a nice intro, list out the items and add your links. Just like that you officially have a holiday gift guide ready to share with the world.

Rinse and repeat
Who’s to say you can’t update your gift guide and share it multiple times a year? Or if you’re feeling super ambitious, you could create unique gift guides for every holiday with completely different or seasonal products.

After you’ve created one, keep promoting up until the holiday you’re trying to get sales for. While promoting your gift guide, take note of all the feedback you receive.
What you learn could help you create an even better guide for the next big shopping occasion on the calendar. Before you know it, you could have gift guides for every month of the year, or you could simply promote one all year long. The possibilities are endless.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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