What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs - Best Webhosting

ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU WEB HOSTING COMPANY

Watch Ahrefs Video: What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs.
In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

***************************************
Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

***************************************
What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs

Published: Monday, April 12, 2021 11:08 PM
Category: Ahrefs

18 Views

Related Videos

Basic Keyword Research Tutorial: Find Low Competition Keywords with Ahrefs Keywords Explorer

by Best Webhosting Added 3 years ago 69 Views / 0 Likes

This keyword research tutorial goes beyond search volumes and shows you how to find low competition keywords using Ahrefs’ Keywords Explorer tool. https://ahrefs.com/keywords-explorer As shown in the video, not all keyword phrases should be chosen based on the volume. You should also focus on the number of clicks that it attracts. Doing this can help you find some easy keywords that you can potentially rank for within a month or two. Here’s how it’s d
Keyword Research Pt. 2: How to Find Keywords for Your Website - 1.3. SEO Course by Ahrefs

by Best Webhosting Added 3 years ago 33 Views / 0 Likes

In lesson 1.3 of our SEO basics course, you’ll learn how to find keywords for your website. *************************************** Additional SEO Resources [Playlist] SEO Course by Ahrefs ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1 Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/p
Complete Keyword Research Tutorial using Ahrefs’ Keywords Explorer Tool

by Best Webhosting Added 3 years ago 67 Views / 0 Likes

This video shows you an A-Z keyword research tutorial using Ahrefs’ SUPER powerful Keywords Explorer tool. https://ahrefs.com/keywords-explorer Tim Soulo will teach you: 1.) How to generate thousands of keyword ideas. 2. ) How to do an in-depth analysis of a specific keyword phrase (and determine if your website can rank in Google). 3.) Extract important metrics for your own custom keywords list (up to 1,000 seed keywords). You can use Ahrefs’ Keyword
What Are Keywords and How to Choose the Right Ones | Wix SEO

by Best Webhosting Added 2 years ago 15 Views / 0 Likes

Learn what keywords are and how to choose the right ones for your business’ content strategy. Your host Carly Ellis, from the Wix SEO Team, will walk you through 3 key questions to ask yourself when choosing keywords for your site. Timecodes: 00:00 - Intro 00:17 - What are keywords 01:19 - 3 questions to ask yourself when choosing keywords Check out all the videos in our SEO series: https://bit.ly/3tmhwQz Learn more about Wix SEO tools: https://www.wi
How to Choose Long Tail Keywords For Explosive Search Traffic

by Best Webhosting Added 3 years ago 60 Views / 0 Likes

In this tutorial, you’ll learn how to find and choose long-tail keywords with high traffic potential and/or low competition (even if they have low individual search volume). Subscribe •https://www.youtube.com/AhrefsCom?sub_confirmation=1 A common misconception is that long-tail keywords must be a certain length (word count) in order to be classified as “long tail.” Our research on 1.4 billion keywords proves that this is a myth. So, what are long tail
Google Ads Search Keywords vs. Custom Intent Keywords vs. Display and Video Keywords

by Best Webhosting Added 3 years ago 63 Views / 0 Likes

Wondering about the difference between Google Ads Search Keywords, Custom Intent Keywords aka Audience Keywords, and Display/Video Keywords? Our video will make it very easy to understand. This is a great video for beginners who are experimenting with the different types of Google Ads Keyword Targeting options on the Search Network, Display Network, and Video Network. This is Surfside PPC Marketing Lesson #13, and we will go over all the different typ
How Google Is Improving Searches With Broad Match Keywords! #shorts #keywords

by Best Webhosting Added 1 year ago 19 Views / 0 Likes
Popular
Keywords Everywhere - Free Keyword Research Tool - Keywords Anywhere

by Best Webhosting Added 4 years ago 147 Views / 0 Likes

Grab Your Free 17-Point WordPress Pre-Launch PDF Checklist: http://vid.io/xqRL Check out the free WP & Online Marketing Summit For Beginners. The online event is June 18, 2019: https://events.wplearninglab.com/ Keywords Everywhere - Free Keyword Research Tool - Keywords Anywhere https://youtu.be/0TNdp88Das0 //* Keywords Everywhere in the Chrome Store: https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp
The Best Keywords Aren't Popular Keywords | The Best Keyword Strategy You've Seen

by Best Webhosting Added 2 years ago 27 Views / 0 Likes

You look at my screen right here and what do you see? I Googled the term SEO. It's a popular term, gets over 110,000 searches in the United States per month, and it even has a $9.49 Cost Per Click. And you see Google Ranking at the top, and Moz, and Search Engine Land, Wikipedia, of course. And wait, what do you see here? Neil Patel, that's my own website. But you know what? Popular keywords aren't the best keywords. This keyword is almost useless for
Bing Ads Negative Keywords Lists Tutorial - Microsoft Advertising Negative Keywords

by Best Webhosting Added 3 years ago 49 Views / 0 Likes

Check out our Bing Ads Negative Keyword Lists Tutorial where we cover exactly how to add negative keywords to your Bing Ads Search Campaigns. Microsoft Advertising Negative Keywords are vital to help you improve the results of your campaigns. What are Negative Keywords: https://surfsideppc.com/what-are-negative-keywords/ Google Ads Negative Keywords for Search & Display Campaigns and Negative Keyword Lists 2019: https://www.youtube.com/watch?v=HfMjHEl
Popular
Find Keywords using keywords everywhere

by Best Webhosting Added 4 years ago 113 Views / 0 Likes

In this video I take you through a great free tool that enables you to find keywords right from Google. The Keyword Golden Ration is a methodology that allows you to identify keywords to create content around that will rank on the search engines quickly. In this playlist of 10 videos created in collaboration with Doug Cunnington we take you through everything you need to know including the tools to use, success stories and much more. Find the playlist
Broad Match Keywords: Should You Upgrade Existing Google Ads Keywords to Broad Match

by Best Webhosting Added 1 year ago 15 Views / 0 Likes

Should you upgrade existing keywords to Broad Match in your Google Ads search campaigns? One of the common optimization recommendations that Google Ads will give you is to target broad keywords instead of phrase match or exact match keywords. However, it's not always the best strategy for most advertisers. I believe broad match keywords are for advertisers who want to expand their overall search term volume and test their campaign. It will involve mor