Gmail Ads Tutorial - Google AdWords Gmail Ads Tutorial - Best Webhosting

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Watch Surfside PPC Video: Gmail Ads Tutorial - Google AdWords Gmail Ads Tutorial.
Check out our Gmail Ads Tutorial updated for 2017 and 2018. Our Google AdWords Gmail Ads Tutorial is meant for beginners and we cover targeting options, ad specs, costs, pricing, and more. If you have never created Gmail Ads, our tutorial will take you through the step-by-step process.

In order to get started with Gmail Sponsored Ads, you need to have an active Google AdWords account set-up with an updated billing profile. Once you sign into your AdWords account, you can start by going to the Campaigns screen and clicking on the plus-sign (+) button to add a new campaign.

After you click to add a new campaign, you want to select a Display Network campaign. We also like to choose a goal of driving sales or expressing interest on our website. Your goal with Google AdWords campaigns and Gmail Ads specifically is going to be driving conversions and driving action. It's great to build awareness and drive traffic but if it isn't profitable or optimal, you don't want to waste your money with those campaigns. We want people to see our Gmail Ads and sign-up to our Newsletter and Subscribe to our YouTube channel, so whatever goals or key performance indicators help your business most are the ones you want to focus on.

After you have your campaign goal set-up, you want to start by naming your campaign, setting your location, setting your daily budget, and adjusting any campaign settings you'd like. Then, we start by creating Ad Groups so we can target Gmail users with Advertisements in their inbox. The ads show on the Social and Promotions tabs at the top of the inbox for Gmail users.

Our first disclaimer is domain targeting for Gmail Ads, which no longer exists. You used to be able to target people based on the emails they were receiving in their inbox, but Google AdWords got rid of that option in September, 2017.

For our first Ad Group, you can start by targeting different Keywords related to your website, business, products, or services. Whatever you are trying to sell should dictate your Keyword Targeting for Gmail Ads, which is contextually based through the Display Network. AdWords will try to find those Keywords in someones inbox and they will also match Keywords with certain users who will be the most relevant. Keyword targeting on the Display Network for Gmail Ads is a solid option that works well to drive results.

For our second Ad Group, we find several In-Market audiences that would be relevant for us. In-Market audiences are awesome in AdWords because they are constantly evolving to include people who are searching to buy products. Instead of going after broad Affinity Audiences, which are less likely to convert, you can reach people who are ready to buy. In-Market Audience targeting for Gmail Ads is one of my favorite options in Google AdWords. In addition, you can target some of your Customer Match lists, Similar Audiences, Email List, Remarketing Audiences, Combined Lists, YouTube audiences, and more.

Lastly with targeting, we cover the different demographic targeting options available including age, gender, parental status, and household income tier. You can target all sorts of demographics to ensure you are reaching the best audience for your product or service.

After that, we go into creating Gmail Ads that will show up on Desktop and Mobile devices when people check their Gmail Account. You can upload marketing images, you need to upload your logo, you can upload videos, and you can also pull images and videos from your website or YouTube. You get different ad copy options including the subject, a short description, and a call to action. You want your call to action to match whatever action you want people to take on your website. There are a lot of options when it comes to Gmail Ads and a best practice is to use multiple ads per ad group and keep optimizing your results. You can duplicate ads and AdWords also has some templates available in Gmail Ads that you can use.

The bid you set and the daily budget you set will decide your Gmail Ad Costs. You will be charged on a cost-per-click (CPC) basis when people click on your Gmail Ad and interact with it. You absolutely want engaging ads that will make people want to watch your videos, visit your website, become a lead, and ultimately to drive a person to a new sale.

Thank you for visiting our Gmail Ads Tutorial, in which all the ads are managed through Google AdWords. We covered pricing, costs, specs, targeting, ads, and more.

Published: Monday, August 10, 2020 1:44 PM
Category: Surfside PPC

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