Surfside PPC
-
13:17
Search Engine Marketing (SEM): An Overview for Beginners
Added 93 Views / 0 LikesWhat is Search Engine Marketing (SEM)? You will learn everything you need to know about Search Engine Marketing as you get started by watching this video. It is a basic Search Engine Marketing Tutorial for Beginners for 2020. If you have ever wondered the difference between SEO and SEM, why you should create SEM campaigns, and some of the top Search Engine Marketing channels and platforms, you will find all of that information here. Search Engine Mark
-
04:33 Popular
Search Terms Report - How Can I See Search Terms That Triggered My Google Ads & Bing Ads Keywords
Added 101 Views / 0 LikesWhat is the Search Terms Report in Google AdWords and Bing Ads? How Can I See The Search Terms and Keywords That Triggered My Ads? You can see all of your search queries and search terms for your campaign by simply using the Search Terms Report. You can see how your ads performed for certain searches and the actual searches that triggered your ads on the Google Search Network. We will describe the report in our video and show you where to find the Sea
-
24:13
Seasonal Content: Improve Your Seasonal Content Marketing Strategy - #19 - From $0 to $2K
Added 26 Views / 0 LikesOne of the best content marketing strategies is seasonal content creation and content marketing. It can be difficult to find holiday content opportunities and seasonal content opportunities. That's why we put together this video, so you can take advantage of holidays, events, and seasonal trends with your video. Not every business has the opportunity to increase their traffic and sales with specific holidays. However, you should take advantage of seas
-
36:09
SEO Keyword Research Tutorial 2023: How to Find the Best Keywords for Your Website
Added 60 Views / 0 LikesIn this video, we will show you how to do SEO keyword research using Google Keyword Planner. Keyword research is a vital aspect of SEO, and it can help you rank higher in search engines and drive more traffic to your website. First, we'll explain the difference between short-tail and long-tail keywords. Short-tail keywords are generally one or two words long and have a high search volume. Long-tail keywords are longer phrases and are more specific. Wh
-
06:47
SEO Strategy to Optimize Your New Content For Relevant Keywords
Added 76 Views / 0 LikesCheck out our SEO Strategy to help you optimize new content you are creating. It can be difficult to optimize on-page SEO and optimize content for keywords you are targeting. However, this video will give you helpful tips for writing an article and solving the questions that people are asking, incorporating keywords that people are typing, and targeting relevant long-tail keywords. Your SEO strategy will include Keyword Research and Content Creation,
-
15:22 Popular
SEO Techniques: 7 Long-Term SEO Best Practices to Rank Higher on Google
Added 104 Views / 0 LikesCheck out our SEO Techniques tutorial where we cover some of the top long-term SEO strategies to rank higher on Google. It's very difficult to rank your website high on Google and consistely drive SEO traffic. That's why you need to focus on long-term strategies for your website like keyword research, tecnhical SEO, backlinks, content creation, content optimization, topic clusters, and content hubs. Ultimately, you want to create the best resources an
-
34:44
SEO Tutorial - Search Engine Optimization Tutorial For Beginners and 90 Day SEO Challenge
Added 84 Views / 0 LikesCheck out our SEO Tutorial for Beginners. We show you search engine optimization strategies for a WordPress website, but you can apply it to any website. Our search engine optimization tutorial and 90 day challenge will help you grow your website. We tell you all the ideas you need when you are getting started with a new website so you can find content ideas with keyword research and create new content so you can rank higher in Google and Bing. Search
-
50:42
SEO Tutorial for Beginners 2020 - Simple Search Engine Optimization Strategy To Rank Higher
Added 76 Views / 0 LikesCheck out my SEO Tutorial for beginners 2020. I will go through a simple step-by-step process and strategy that you can follow for success. I currently use this strategy and it is easy to follow and implement for your own website. I will be using my SEO Tutorial 2020 tutorial part 1 to go over my plans for one of my newest websites. You can follow the strategy and hopefully increase your search engine rankings. Helpful URLs: Download SEO Spreadsheet (
-
06:38
SEO vs PPC - Which One Should You Invest In First?
Added 63 Views / 0 LikesSearch Engine Optimization vs Pay Per Click Advertising - Which One Should You Invest In First? When it comes to PPC vs SEO, you might have a limited amount of resources to put towards one or the other. You want to invest resources in search engine optimization and PPC advertising, but sometimes you have limited time or a limited budget and you need to pick one. We go through which one you should invest in and why. SEO vs. PPC Article on Surfside PPC:
-
01:49
Set Your WordPress Permalinks For SEO-Friendly URLs - Lesson #14 Amazon Affiliate Marketing Training
Added 86 Views / 0 LikesWe go over our WordPress Permalink Tutorial In lesson 14 of the Surfside PPC Amazon Affiliate Marketing Training videos. We go through how our preferred WordPress permalink structure for SEO. If your WordPress permalinks are not working or if you are having WordPress permalink issues, this is the video for you. We first go through why Permalinks are important for SEO and why you want to keep your URL structure simple. We don't include dates in our URL
-
04:01
Set-Up Shopify Enhanced Ecommerce Conversion Tracking in Google Analytics
Added 85 Views / 0 LikesLearn how to set-up enhanced ecommerce tracking using Google Analytics and Shopify. If you want to track your Shopify sales into Google Analytics, this is the video for you. Once you have a Shopify store and a Google Analytics account, you can easily set-up enhanced ecommerce tracking to track conversions and revenue into Google Analytics. This will allow you to understand where your Shopify Sales are coming from on your website. You will first get st
-
09:49
Setup Google Ads Remarketing With Google Analytics 4 - Marketing10
Added 67 Views / 0 LikesDiscover how to setup Google Ads Remarketing with Google Analytics 4. In this #Marketing10 video, I will cover exactly how to create Google Analytics 4 audiences and how to publish them to your Google Ads account. You will need to start with a Google Ads and a Google Analytics 4 account. Then, you need to install Google Analytics 4 on your website. From there, you need to link your Google Ads and Google Analytics 4 accounts. Next, you need to enable G
-
08:01 Popular
Shopify Bing Ads Conversion Tracking to Track Transactions for Bing Ads Campaigns
Added 111 Views / 0 LikesIf you are wondering how to track transactions and track conversions for your Shopify website into Bing Ads, our tutorial will help you get started. We teach you Shopify Microsoft Advertising Conversion Tracking so you can tie your Microsoft Ads campaigns back to your Shopify transactions and optimize for conversions. Learn how to Set up UET tags using Shopify, we give you the step-by-step process so you can track conversions and conversion value. You
-
49:29
Shopify Conversion Tracking and Campaign Tracking - Google, Bing, Facebook, Instagram, Pinterest
Added 79 Views / 0 LikesShopify Conversion Tracking for Advertising Campaigns and Shopify Campaign Tracking is very important to make sure you are driving transactions for your Shopify website. We talk about Google Ads Shopify Conversion Tracking, Shopify Facebook Ads Conversion Tracking, Instagram Ads Conversion Tracking for a Shopify website, Pinterest Ads Conversion Tracking for Shopify and more. I also talk about how to enable Enhanced Ecommerce in Google Analytics for a
-
06:49
Shopify Facebook Ads Conversion Tracking - Set-Up Facebook Pixel on Shopify Website
Added 88 Views / 0 LikesLearn how to set-up the Facebook Pixel on your Shopify Store, Track Custom Events like Purchases, Add To Cart, and Transactions, and how to Set-Up Facebook Ads Conversion Tracking on a Shopify Website. The Facebook Advertising Pixel can help you track all the conversions that happen on your website, which can including everything from Key Pageviews to New Customer Sign-Ups to Purchases on your website. Lastly, I will cover how to make sure you are opt
-
16:10
Shopify Google Ads Conversion Tracking 2023 - Track Purchases, Add to Cart, and Checkouts
Added 53 Views / 0 LikesWelcome to our in-depth guide on setting up Google Ads Conversion Tracking for your Shopify website! In this digital age, effectively monitoring your online ad performance is critical for optimizing your marketing strategy. This is why we have developed this simple, step-by-step tutorial to show you how to implement Google Ads Conversion Tracking on your Shopify store using Google Tag Manager, Google Analytics 4, and the Google & YouTube Shopify app (
-
08:00
Shopify Google Ads Conversion Tracking For Transactions With Google Analytics
Added 100 Views / 0 LikesWatch our video to learn how to track for Shopify transactions in Google Analytics and import them as a conversion into Google Ads. Then, you can set-up Shopify Google Ads Conversion Tracking and optimize your campaigns for sales. When you are running a Google Ads search campaign for Shopify, the main thing you want to optimize for is sales. It can be extremely difficult to drive sales for your Shopify website, but Google AdWords conversion tracking w
-
08:43
Shopify LinkedIn Ads Conversion Tracking - Add The LinkedIn Insight Tag To Shopify Website
Added 89 Views / 0 LikesLearn how to set-up Shopify Conversion Tracking with LinkedIn Ads. You can add the LinkedIn Insight Tag to your Shopify Website and then set-up Conversion Tracking for Purchases, Add to Cart actions, and more on your Shopify website. You can also use conversion tracking for key pages for when customers contact you or sign-up for a newsletter. You can set-up conversions for every time someone views your ad and for every time someone clicks on your ad a
-
05:31
Shopify Pinterest Ads Conversion Tracking - Add Pinterest Tag to Your Shopify Website
Added 73 Views / 0 LikesDiscover how to set-up the Pinterest Shopify Tag and Shopify Pinterest Ads Conversion Tracking. I will cover how to create a conversion tag in your Pinterest Ads account and how to add it to your Shopify website and Shopify checkout section. This will allow you to track Checkouts back to your Pinterest Ads Advertising account so you can optimize your Pinterest Ads campaigns for more sales on your Shopify website. Shopify and Pinterest tag: https://hel
-
28:03
Shopify SEO Tutorial for Beginners - 10-Step Action Plan To Drive More Search Engine Traffic
Added 72 Views / 0 LikesCheck out our Shopify SEO Tutorial for Beginners for 2019. Our Shopify Search Engine Optimization Tutorial will help you rank your Shopify store higher in search engines and drive more traffic from search engines like Google directly to your website. More traffic will lead to more sales on your website, especially if you can drive relevant and targeted traffic. Many Ecommerce stores drive the majority of their sales from organic traffic, and you can t
-
08:10
Should You Update Old URLs for SEO When You Update Content?
Added 63 Views / 0 LikesOne question that marketers have frequently is whether or not they should update URLs when they are updating old content. It is a best practice to keep your content up to date, but it can be a challenge. If you update your old articles once per year, should you also update the URL each time you do it? The answer, in my opinion and based on comments from John Mueller, is no. Google and John Mueller have repeatedly said as far back as 2013 that you shou
-
08:54
Should You Use Google Ads AND Bing Ads At The Same Time? - Ask Surfside PPC
Added 62 Views / 0 LikesShould you use Google AdWords and Bing Ads at the same time? Does it make sense to run your PPC ads for both search engines and search networks? These are common questions I get about Bing Ads because many people don't believe it's a popular search engine. What is Bing Ads? Bing Ads is the search engine marketing channel that is very similar to Google Ads. Instead of targeting keywords through Google, you target keywords through Yahoo, Bing, AOL, and
-
14:21
Simple Content Strategy Plan For Websites
Added 66 Views / 0 LikesCheck out our simple content strategy plan for 2019. We talk about creating content for a website and how you can decide what content to create for a website. You will want to watch our keyword research for SEO 2019 video first, or import your SEO keyword list into an excel spreadsheet or Google Sheets. Content Strategy Plan for Websites Surfside PPC Article: https://surfsideppc.com/content-strategy/ Content Strategy can be difficult for websites, but
-
18:01
Simple Ways To Improve Google Ads Ad Rank and Quality Score
Added 75 Views / 0 LikesLearn how to improve your Google Ads Ad Rank and your Google Ads Quality Score. I will cover the 5 main factors that go into your Google AdWords Ad Rank so that you can get the most conversions out of your Google Ads Budget and keep your campaigns optimized. Your Google Ads Ad Rank is used every single time that you enter the Ad Auction, so it is important for you to create an organized campaign, focus on your Ad Relevance score, focus on your Landing
-
15:22
SKAGs Best Practices: Single Keyword Ad Groups in Google Ads
Added 37 Views / 0 LikesSKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword. In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.
-
08:04 Popular
Speed Up WordPress Website - 6 Simple Ways to Increase WordPress Website Loading Speed
Added 116 Views / 0 LikesDiscover how to Speed Up WordPress Website - We go over 6 Simple Ways to Increase WordPress Website Loading Speed. Learn how to do a WordPress speed test and easy ways to optimize your WordPress website performance and speed. These tips and strategies are relevant for 2018 and 2019. Your WordPress website speed is important and you can quickly and easily do a WordPress speed test with GTMetrix.com. We go through a lot of different tips in the video an
-
1:00:14 Popular
Step-By-Step Blogger Tutorial For Beginners - How to Create a Blogger Blog with a Custom Domain Name
Added 127 Views / 0 LikesCheck out our Blogger Tutorial for beginners, which will give you a step-by-step process for creating a Blogger blog from scratch with a custom domain name. Blogger is not a difficult platform to learn, but it can be helpful to get a short free Blogger course before you get started. My goal is to give you the keys to sign-in to Blogger, create your Blog, set-up your domain name, learn about writing Blog Posts, understand Blogger themes, install your o
-
30:18
Step-By-Step Gmail Ads 2020 Tutorial
Added 35 Views / 0 LikesCheck out my Gmail Ads Tutorial for Beginners with examples, ad formats, targeting, and campaign creation best practices. I will show you how to create a Gmail Ads campaign in Google Ads step-by-step. If you have a Gmail account, you have probably seen ads at the top of your inbox. These are also known as Gmail Ads, and they are a form of Google Display Ads that are targeted only to people's Gmail inboxes, specifically in the Social tab and the Promot
-
43:35
Step-By-Step Google Ads Display Advertising Tutorial - Drive Sales With Google Display Ads
Added 57 Views / 0 LikesCheck out my Google Display Ads tutorial for 2022-2023. I go over how to create Google Display Network ads along with some best practices for creating responsive display ads, how to organize your ad groups, how to target custom segments, how to target Your Data segments, In-Market segments, Similar segments, and more. With Google Display Advertising, you absolutely need to understand how to target your ads, how to set up conversion tracking, how to bi
-
00:07
Surfside PPC 6 Second Bumper Ad Example For Tutorial
Added 52 Views / 0 LikesThis video will be used as our 6 second bumper ad example on our upcoming tutorial. If you want to use bumper ads, you need to create a 6 second video and upload it to your YouTube channel. https://surfsideppc.com/marketing/ is where you can find all of the products and services that we use and recommend.
