Sell Anything with the Power of Marketing Psychology | News & Trends - Best Webhosting
Thanks! Share it with your friends!
ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU
WEB HOSTING COMPANY
Watch WebHosting GoDaddy Video: Sell Anything with the Power of Marketing Psychology | News & Trends.
Marketing expert Adam Erhart shares a unique (but crucial) marketing strategy that helps small businesses make more sales. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends
0:00 Who is Adam Erhart?
0:19 Understanding consumer psychology
0:43 What is the anchoring effect?
1:19 What is the mere exposure effect?
2:29 What is the paradox of choice?
With many marketing strategies out there, how can small business owners know which ones will work best for them and actually drive sales? Adam Erhart, Marketing Strategist at AdamErhart.com, shares one unique marketing strategy that’s a total game changer when it comes to business success: consumer psychology. By using three key principles of this kind of marketing psychology — anchoring effect, mere exposure and paradox of choice — entrepreneurs can tap into their customers’ minds and shift their offerings to turn prospective buyers into more conversions. Through these surprising digital marketing strategies, small businesses can better understand their consumer behavior and drive more sales than ever before.
References:
Studies show that 90% of all purchasing decisions are made subconsciously. https://www.inc.com/young-entrepreneur-council/4-psychology-tricks-to-boost-e-commerce-sales-and-.html
A study discovered that extra costs such as shipping, taxes, and fees were the leading cause of cart abandonment. https://www.inc.com/maria-haggerty/4-factors-consumers-dont-realize-are-influencing-their-purchase-decisions.html
There will be 5-7 brand interactions before a consumer remembers a brand. https://www.g2.com/articles/marketing-statistics
Customers reported greater subsequent satisfaction when their original set of options had been limited. https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf
Learn more about Adam Erhart:
https://www.adamerhart.com
https://www.youtube.com/adamerhartvideo
https://www.twitter.com/adamerhart
Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com
The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
#DigitalMarketing #MarketingPsychology #ConsumerPsychology #GoDaddy #SmallBusinessNewsandTrends #AdamErhart #MarketingTips #MarketingStrategies #MarketingStrategy
Related Videos
-
The Power of Job Purposing in Business Success | News & Trends
Added 19 Views / 0 Likes“Do Good at Work” author Bea Boccalandro gives us the scoop on channeling your inner giver to create job purposing for your small business and increase employee engagement. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Bea Boccalandro? 0:22 What is job purposing? 0:50 How job purposing impacts employee engagement and performance 1:40 How to channel your inner giver as a small business owner Anytime you use your business
-
Google Trends & Holiday eCommerce Marketing Tips 2021 | News & Trends
Added 20 Views / 0 LikesGoogle’s Head of eComm shares specific steps small businesses can take to optimize their holiday marketing strategy in 2021. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Chris Moreno? 0:20 Holiday marketing shifts in 2021 1:02 Importance of having a strong online presence 1:43 Broadening your consumer audience 2:00 Google tools and platforms for holiday shopping 2:50 Importance of automation in ecommerce
-
Content Marketing Mistakes & How to Fix Them with Joe Pulizzi | News & Trends
Added 17 Views / 0 LikesSerial entrepreneur and author, Joe Pulizzi, reveals content marketing tips that will totally change the way you reach customers online. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Joe Pulizzi? 0:36 Building relationships online 1:15 Expanding your reach online 1:58 Which online platforms should your business be on? 3:07 Finding the sweet spot for effective content marketing 4:00 The power of being great
-
7 Steps You Must Follow for Content Marketing Success | News & Trends
Added 24 Views / 0 LikesContent expert Joe Pulizzi shares a proven step-by-step process to building audiences and generating revenue from content marketing. View more News & Trends videos: https://bit.ly/biznewsandtrends Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Joe Pulizzi? 0:31 What is the Content Inc. model? 0:55 How to build an audience 2:02 10 ways to build revenue in content marketing 3:10 What is your lowest hanging fruit as a busine
-
The Future of Marketing & Brand Strategy in 2021 | News & Trends
Added 18 Views / 0 LikesScott Harkey shares intel on marketing strategies for small business owners and brands to succeed in the long run. View more Small Business News & Trends videos: https://www.youtube.com/playlist?list=PLdg4YtrtIzunoi9ECq7dOotFU3ElwkQcR 0:00 Who is Scott Harkey? 0:35 Changes in consumer behavior 0:55 Brand strategy for 2021 1:20 How brands can connect with customers 1:54 Next steps for small business owners 2:21 Why 2020 marketing strategies won’t work
-
Creating an Effective Marketing Strategy in 2021 with Adam Erhart | News & Trends
Added 19 Views / 0 LikesMarketing expert Adam Erhart shares a new marketing approach you need to know that gets real results for your small business. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Adam Erhart? 0:44 Three key elements to strategic marketing 0:56 How to determine your ideal target market 1:36 How to create a compelling marketing message 3:01 Choosing the best media platform to create ads 3:50 The importance of video
-
Marketing Color Psychology: The Meaning Behind Colors (And How They Affect Consumers)
Added 16 Views / 0 LikesDid you know that you can change the color of your website and you can make more money? Seriously. Today, I'm going to break down marketing color psychology: the meaning behind colors and how they affect conversion. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ In a study titled "Impact of Color on Marketing," researchers found that up to 90%
-
Tips for Becoming a Successful Gen Z Entrepreneur | News & Trends
Added 24 Views / 0 LikesGen Z blogger Marcus Cook shares tips to help fellow young entrepreneurs jump on the opportunities to build wealth and become your own boss. Watch more Small Business News & Trends videos: https://www.youtube.com/playlist?list=PLdg4YtrtIzunoi9ECq7dOotFU3ElwkQcR 0:00 Who is Marcus Cook? 0:27 Importance of Gen Z workers 0:53 Why Gen Zers should become a freelancer 1:27 Managing debt and reaching financial freedom in your 20s 2:09 Building wealth as a Ge
-
Does Business Credit Really Matter? | News & Trends
Added 25 Views / 0 LikesDon’t miss these common misconceptions about business credit from a Nav credit expert and why a credit score is much more than a number. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Gerri Detweiler? 0:18 Does business credit matter? 0:31 Do lenders, vendors or suppliers check your business credit scores? 0:47 Do insurance companies check business credit? 0:51 How can your credit impact getting a business contract with a
-
5 Mistakes That Could Ruin Your Business | News & Trends
Added 17 Views / 0 LikesLeadership coach Kathy Caprino reveals the risks, mistakes and rewards that small businesses must be aware of to reach long-term success. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Kathy Caprino? 0:19 Business investment mistakes 0:40 When to take a financial risk in business 0:56 Finding the right business partners and employees 1:30 Being an effective business leader 1:57 Avoiding burnout as a small b
-
Do THIS to Protect Your Small Business from Ransomware | News & Trends
Added 22 Views / 0 LikesProfessor at Carnegie Mellon University warns small business owners about protecting themselves against ransomware attacks. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Rahul Telang? 0:19 Most common way ransomware attacks appear 0:46 Phishing emails and ransomware 0:54 Training employees on recognizing phishing emails 1:14 The importance of backing up your businesses’ files 1:45 Backing up personal work
-
3 Tips for a Successful Customer Experience | News & Trends
Added 13 Views / 0 LikesPayPal executive describes how brand personalization impacts the customer experience for small business success. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Rama Mallika? 0:28 The importance of brand personalization in 2021 0:50 Creating your brand purpose 1:30 Improving customer connection for your small business 2:00 Focusing on the customer experience for your online store With a growing demand for brand personaliza
