The Future of Marketing & Brand Strategy in 2021 | News & Trends - Best Webhosting

ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU WEB HOSTING COMPANY

Watch WebHosting GoDaddy Video: The Future of Marketing & Brand Strategy in 2021 | News & Trends.
Scott Harkey shares intel on marketing strategies for small business owners and brands to succeed in the long run. View more Small Business News & Trends videos: https://www.youtube.com/playlist?list=PLdg4YtrtIzunoi9ECq7dOotFU3ElwkQcR

0:00 Who is Scott Harkey?
0:35 Changes in consumer behavior
0:55 Brand strategy for 2021
1:20 How brands can connect with customers
1:54 Next steps for small business owners
2:21 Why 2020 marketing strategies won’t work in 2021

The pandemic has changed the way businesses communicate with customers. As Co-Founder and Managing Partner of OH Partners, Scott Harkey says the marketing strategies that brands used in the past aren’t going to be as effective today —or in the future. Why? Because consumer behavior trends have revealed brands need to shift their messaging towards genuine human connection. Because brand authenticity is what customers care about, and they can spot a fake from a mile away. After doing some research to understand what's on brand and what's off, Scott says it’s crucial for companies to discover who they really are in order to reveal that message effectively to their audience. Directly reaching out to customers for feedback is one way to help build the self-awareness your brand needs. Then, Scott recommends small business owners gather all stakeholders, employees and investors together to ensure the mission and values of serving your customers are aligned. Because once you have internal alignment, the rest will flow. As brands take the steps needed to pivot their brand strategy in 2021, a closer look of the ins and outs of your business identity to connect with customers will help you move forward into the future.

References:
42% of people reported that they were more active on social media during the pandemic. https://www.motioncue.com/video-marketing-statistics-2021

Documenting your marketing strategies gives you a 538% greater chance of being successful in your efforts. https://www.convinceandconvert.com/content-marketing-research/2018-marketing-plan

Learn more about OH Partners:
https://www.ohpartners.com
https://www.facebook.com/ohadvertising
https://www.instagram.com/ohadvertising
https://www.twitter.com/ohadvertising

Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#MarketingStrategies #MarketingStrategy #GoDaddy #SmallBusinessNewsandTrends #SmallBusiness #BusinessSuccess #DigitalMarketing #Marketing #ConsumerBehavior #BrandStrategy

Published: Thursday, July 14, 2022 9:31 PM
Category: WebHosting GoDaddy

18 Views

Related Videos

Creating an Effective Marketing Strategy in 2021 with Adam Erhart | News & Trends

by Best Webhosting Added 1 year ago 19 Views / 0 Likes

Marketing expert Adam Erhart shares a new marketing approach you need to know that gets real results for your small business. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Adam Erhart? 0:44 Three key elements to strategic marketing 0:56 How to determine your ideal target market 1:36 How to create a compelling marketing message 3:01 Choosing the best media platform to create ads 3:50 The importance of video
Google Trends & Holiday eCommerce Marketing Tips 2021 | News & Trends

by Best Webhosting Added 1 year ago 21 Views / 0 Likes

Google’s Head of eComm shares specific steps small businesses can take to optimize their holiday marketing strategy in 2021. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Chris Moreno? 0:20 Holiday marketing shifts in 2021 1:02 Importance of having a strong online presence 1:43 Broadening your consumer audience 2:00 Google tools and platforms for holiday shopping 2:50 Importance of automation in ecommerce
Building an Inclusive Brand for Deeper Connections | Pride 2021 | News & Trends

by Best Webhosting Added 1 year ago 15 Views / 0 Likes

CEO of Moon Mother Apothecary explains the importance of defining your own path in business and what it means to be an inclusive brand for the LGBTQIA+ community. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Suhaly Bautista-Carolina? 0:33 What is Moon Mother Apothecary? 1:05 Shifting business goals as an LGBTQ inclusive brand 1:40 Importance of a supportive community as a business owner Weaving together her passions for
The Future of Black Entrepreneurship in Tech | News & Trends

by Best Webhosting Added 1 year ago 18 Views / 0 Likes

Sherrell Dorsey raises 3 crucial questions for the future of Black entrepreneurship, especially in the tech industry. View more News & Trends videos: https://bit.ly/biznewsandtrends Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Sherrell Dorsey? 0:22 How to make technology more accessible 1:00 The impact of Black entrepreneurs and leaders 1:56 Industries with open opportunities for Black entrepreneurship 2:48 The importan
What is a Brand Archetype (and Why Your Small Business Needs One) | News & Trends

by Best Webhosting Added 1 year ago 20 Views / 0 Likes

Philip VanDusen, Founder of Brand Design Masters, breaks down the importance of a brand archetype and how it can bring major success for your small business. View more News & Trends videos: https://bit.ly/biznewsandtrends Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:12 Who is Philip VanDusen? 0:22 The importance of creating a brand personality 1:00 What is a brand archetype? 1:10 Types of brand archetypes 1:56 Steps a small busin
5 BEST TYPOGRAPHY TRENDS To Use For Your Brand In 2021 | Web Design Inspiration

by Best Webhosting Added 3 years ago 22 Views / 0 Likes

Looking for free fonts to make your designs stand out? 💥Check out FREE graphic assets in MonsterONE - https://cutt.ly/vcyqwsO Let's take a look at the best typography trends to use for your logo or brand in 2021: 0:05 Clean & Elegant Serifs 1:40 Text Layering with Other Elements 2:23 3D Typography 2:44 Standout letters 2:59 New Psychedelic ⚡️Typography Trends 2020 In REAL Websites: https://www.youtube.com/watch?v=DEzaIuW8SJU ⚡️СYBERPUNK Fonts & Typogr
Breaking the 9 to 5 Work Culture Tradition in 2021 | News & Trends

by Best Webhosting Added 1 year ago 21 Views / 0 Likes

Hear Rebecca Zucker reveal the importance and key strategies of turning your company into an inclusive, flexible workplace for employees. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Rebecca Zucker? 0:24 How to get senior leadership to allow a flexible work schedule 1:06 Focusing on outcomes rather than inputs or time worked 1:40 Discovering what can be asynchronous in your business 2:26 Creating an inclu
How to Become a Million-Dollar One-Person Business in 2021 | News & Trends

by Best Webhosting Added 1 year ago 19 Views / 0 Likes

Author of Million-Dollar, One-Person Business reveals common qualities of successful entrepreneurs and how others can achieve this level of success. Watch more Small Business News & Trends videos: https://bit.ly/3kdmyxL 0:00 Who is author Elaine Pofeldt? 0:28 Hiring contractors to build your million-dollar, one-person business 1:01 The importance of automation for business growth 1:27 Using email marketing and automation for customer success 1:53 Maki
Building a Mission Driven Business in 2021 | News & Trends

by Best Webhosting Added 1 year ago 16 Views / 0 Likes

Co-Founder & CEO of NutraMaize shares tips on how he stays focused on his mission as a social entrepreneur. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends 0:00 Who is Evan Rocheford? 0:45 Staying motivated while building a mission-driven business 1:23 Translating funding into business success 2:03 The importance of believing in your mission As a mission-driven business owner, Evan Rocheford delves into the importance o
Expert Tips for Mompreneurs & Working Parents in 2021 | News & Trends

by Best Webhosting Added 1 year ago 17 Views / 0 Likes

Parenting coach Daisy Dowling gives expert advice for working parents to keep their batteries charged and lead a more satisfying work-life balance. View more Small Business News & Trends videos: https://www.youtube.com/playlist?list=PLdg4YtrtIzunoi9ECq7dOotFU3ElwkQcR 0:00 Who is Daisy Dowling? 0:45 Creating work life balance with boundaries 1:08 How to do a to-do list and calendar audit 1:56 Self care tips for working parents 2:45 Why taking care of y
Does Video Actually Impact Small Business Success in 2021? | News & Trends

by Best Webhosting Added 1 year ago 19 Views / 0 Likes

Entrepreneur YouTube channel Erin on Demand spills the tea on reaching customer success using small business storytelling and video marketing in 2021. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Erin on Demand? 0:33 Why is video marketing important for small businesses? 1:00 Why small business owners must use video on their website 2:18 How to create a video to tell your business story 2:40 Being authentic in your busi
3 Major Challenges Small Businesses Will Face in 2021 | News & Trends

by Best Webhosting Added 1 year ago 22 Views / 0 Likes

Editor for The Kiplinger Letter reveals how small business owners can prepare for shortages in 2021. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe 0:00 Who is Jim Patterson of The Kiplinger Letter? 0:21 The impact of labor shortages on small businesses 0:53 Logistical challenges on supply chain management and material shortages 1:22 Dealing with rising prices for products and services 2:25 The importance of planning ahead to prepare