Does Video Actually Impact Small Business Success in 2021? | News & Trends - Best Webhosting
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Entrepreneur YouTube channel Erin on Demand spills the tea on reaching customer success using small business storytelling and video marketing in 2021. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe
0:00 Who is Erin on Demand?
0:33 Why is video marketing important for small businesses?
1:00 Why small business owners must use video on their website
2:18 How to create a video to tell your business story
2:40 Being authentic in your business videos
When it comes to building personal connections to drive customer success, you don't have to be vulnerable about your personal life to make a difference. Erin White, YouTube influencer of Erin on Demand, says the impact that’ll really grow your brand lies in sharing your small business story. Through the power of short videos posted on social media and on your website, those simple efforts can be invaluable tools to creating warm leads from the get-go. While your social media is a great starting point to connect with your audience, having video on your website is the key to hitting the home run along their journey to becoming a customer. As the face of your brand, you can connect with your audience in unique ways that large corporations can’t ever compete with. From her own experience, Erin White says there's so much power in accepting your authentic self and knowing you have what it takes to get started with video marketing. Because the faster you can let yourself be seen, the faster people will see you.
References:
About 68% of people will watch a business video all the way through if it’s under 1 minute.
https://www.wyzowl.com/video-marketing-statistics
93% of businesses say they’ve gotten a new customer thanks to a video on social media.
https://www.animoto.com/blog/business/2018-social-video-consumer-trends
66% of consumers prefer watching a video to reading about a product
https://www.wyzowl.com/video-marketing-statistics
People are twice as likely to share video content with their friends than any other type of content. https://www.wyzowl.com/video-marketing-statistics
Learn more about Erin on Demand:
https://www.erinondemand.com
https://www.youtube.com/channel/UCN0UL-WYN5h8qKpywD1x5kg
https://www.instagram.com/erinondemand
Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com
The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
#VideoMarketing #ErinonDemand #GoDaddy #SmallBusinessNewsandTrends
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