What is a Brand Archetype (and Why Your Small Business Needs One) | News & Trends - Best Webhosting

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Watch WebHosting GoDaddy Video: What is a Brand Archetype (and Why Your Small Business Needs One) | News & Trends.
Philip VanDusen, Founder of Brand Design Masters, breaks down the importance of a brand archetype and how it can bring major success for your small business. View more News & Trends videos: https://bit.ly/biznewsandtrends

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0:12 Who is Philip VanDusen?
0:22 The importance of creating a brand personality
1:00 What is a brand archetype?
1:10 Types of brand archetypes
1:56 Steps a small business owner can take to establish a business archetype
2:03 How to select an archetype
2:21 How to assess your brand
2:53 Educate your employees and stakeholders

If you’re not consistent with your branding, you’re losing brand equity with your consumers. Philip VanDusen is a creative leader that specializes in strategic graphic design and brand development. He shares the importance of creating a brand personality and achieving this with the brand archetype tool. By identifying your brand’s archetype, it becomes easier for consumers to relate to your brand on a deeper, human level. Using the brand archetype chart, you can choose an identity that aligns with your company. Then, take the steps to assess your brand and educate your employees and stakeholders for a united front that connects with customers and brings you business success.

References:

70% of marketers say the primary concern when communicating with customers is consistent branding.
https://learn.g2.com/branding-statistics

86% of shoppers prefer an authentic and honest brand personality on social media.
https://www.tailorbrands.com/blog/branding-statistics

Employee turnover can be reduced by 28% by investing in the employer brand.
https://learn.g2.com/branding-statistics

Learn more about Philip VanDusen:
https://philipvandusen.com
https://www.facebook.com/verhaalbranddesign
https://twitter.com/philipvandusen
https://www.instagram.com/p/CY1O4JaPZwt

Learn more about GoDaddy:
https://www.godaddy.com
https://www.youtube.com/user/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy
https://www.twitter.com/godaddy

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#PhilipVanDusen #GoDaddy #SmallBusinessNewsandTrends #Branding #BrandArchetype #VerhaalBrandDesign #BrandIdentity #BrandDesignMasters

Published: Thursday, July 14, 2022 9:31 PM
Category: WebHosting GoDaddy

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