Google Shopping Ads AKA Product Listing Ads - PLAs | Effective Ecommerce Podcast #25 - Best Webhosting

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Welcome to the effective e-commerce podcast. In today's episode we're gonna be talking about Google shopping ads also known as product listing ads also known as PLA so we're gonna do a basic tutorial over everything and just like with AdWords I think it's hard to convey all the subtleties of this over a podcast it's much easier to do it over video where I have a screen share so I do have on my YouTube channel defective ecommerce YouTube channel I do have a complete tutorial about product listing ads or at least if I don't have it yet at the time of this recording I will have it up pretty soon so you can go to my YouTube channel to see a complete walkthrough tutorial on that but I'm gonna do my best job on this podcast to explain as much as I can about product listing ads Google shopping ads whatever you want to call them for for the point of this podcasts I'm gonna call product listing ads or PLA s so what are PLA is you might be wondering well I've talked about it in previous episodes but just for a quick refresher course if you search something in Google I'm gonna use the example of red blender because I've been using red dance pants way too much and I'm just gonna use red blender for right now how at least if you searched red blender in Google and Google what happens is you get a bunch of different results you get a bunch of different things that show up you get a bunch of text results that'll take you to websites you get a bunch of paid AdWords text results that'll also take you to websites but at the top if you look there are images of red blenders and they have a price underneath them those are product listing ads and the reason they're so powerful is because it shows the searcher the person doing the searching I guess would be the search e or the searcher the person doing the search e it shows them an image of what the products gonna look like and the price so if someone is going to click on your ad that's because they like the image they like the product itself and they're okay with the price so this is powerful this is a very powerful tool because of exactly what I just said it shows buying intent to if someone's looking for an article they're not going to click on the picture with the price on it because they know that it's not going to be an article that that links gonna take them to a product to purchase so that's why product listing ads are great so one of the neg parts of product listing ads at least at the time of this recording is you don't get to pick which search terms your ads show up for you can tell Google you get to put a image into Google you get to give them a title of your product and you get to give them a link to your product page so what Google does is what Google does best at at that point they look at your product page they look at the product title

How NEGATIVE keywords impact broad, phrase, and exact matches
Setting up your feed, manual or automatic?
Basic integrations: Adwords, Analytics, Webmaster Tools
Key elements of your feed data
Title, description, price, image, category, brand, GTIN, MPN
How product IDs work and naming campaigns
Segmenting to make easier bid adjustments
How Google Shopping works with no keywords
Using negative keyword lists to focus your targeting
Measuring average pageviews, bounce rate, and e-commerce conversions
Strategies to adjust bids and measure ROI
How to use Adwords search queries for PLA targeting
The #1 reason to separate mobile campaigns from desktop
Replicating your campaigns on Bing product listing ads
Adwords and PLA Course
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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