Surfside PPC
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08:10
What is Google Trends? Google Trends Explained For Beginners
Added 12 Views / 0 LikesWhat is Google Trends is the question this video answers. Where trends begin, Google Trends gives you the stories, insights, and facts to make informed decisions that transform business. Google Trends is a free tool offered by Google that allows users to see trending topics, trending news stories, and trending search terms. Google Trends provides access to how popular certain search terms and keywords are. It has a variety of applications for marketer
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1:30:44
Complete Google Trends For Marketing Tutorial - Improve SEO, Keyword Research, and Content Marketing
Added 11 Views / 0 LikesCheck out my complete Google Trends for Marketing Tutorial aka my Free Google Trends Course. You will learn everything you need to know to use Google Trends to improve your SEO strategy and your content marketing strategy, and to build an effective keyword research list that can then be turned into content topics. Ultimately, Google Trends is one of the best free marketing tools and one of the best free keyword research tools for businesses.
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10:26
What Is Google Search Console? Google Search Console Explained For Beginners
Added 18 Views / 0 LikesGoogle Search Console is a free tool provided by Google that helps website owners monitor and maintain their site's presence in Google search results. With Search Console, you can see how Google crawls and indexes your site, get notified of any issues or problems, and even submit sitemaps and individual URLs for crawling. It's a valuable tool for anyone who wants to improve their site's visibility in Google search. To use Google Search Console for you
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05:11
How to Install Google Tag Manager on a Shopify Website
Added 13 Views / 0 LikesDiscover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease. To install Google Tag Manager on your Shopify website, you will need to create a Google Tag Manager account and generate a container code. Once you have the container code, you can follow the steps in the video to install on your website. After you have installed the Google Tag Manager container code on your Shopi
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05:42
What is CRM? CRM Explained For Beginners
Added 11 Views / 0 LikesCRM software, or customer relationship management software, is a type of business software that is designed to help businesses manage their interactions with customers and potential customers. The main purpose of CRM software is to help businesses organize and track customer information and interactions, such as phone calls, emails, and meetings, in order to improve customer relationships and support customer service. Some common features of CRM softw
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08:05
What is Omnichannel Marketing? Omnichannel Marketing Explained For Beginners
Added 15 Views / 0 LikesOmnichannel marketing is a strategy that aims to provide a seamless customer experience across all channels and touchpoints. This means that a customer should be able to interact with a brand in the same way, regardless of whether they are using a website, mobile app, physical store, or any other channel. The goal of omnichannel marketing is to create a consistent brand experience for the customer, no matter how they choose to engage with the brand. T
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12:35
How to Install Google Analytics (UA) and Google Analytics 4 (GA4) on Shopify
Added 18 Views / 0 LikesTo install Google Analytics on Shopify, you will need to create a Google Analytics account and add the appropriate tracking code to your Shopify website. Here are the steps to do this: Go to the Google Analytics website and sign up for an account. After creating your account, you will be given a tracking code. This code should be added to every page of your website that you want to track. To add the tracking code to your Shopify website, go to the "On
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08:05
How to Install Google Search Console on Shopify
Added 10 Views / 0 LikesGoogle Search Console is a free tool offered by Google that helps you monitor, maintain, and improve your site's presence in Google Search results. It provides valuable insights into how Google crawls and indexes your site, as well as any potential issues that could be affecting your site's visibility. By installing Google Search Console on your Shopify store, you can gain a better understanding of how your site is performing in search results, which
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19:41
10 Google Ads Best Practices - Drive More Conversions With Your Google Ads Campaigns
Added 12 Views / 0 LikesDrive more conversions with my 10 important Google Ads Best Practices. There are plenty of Google Ads tips and tricks to go along with the best practices I present in this video. Ultimately, you want to create campaigns that are geared to drive conversions and drive value for your business. In this video, I will show you how to get your campaign off on the right foot so you can focus on improving your landing pages, improving your offer, and refining
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14:24
4 Google Ads Smart Bidding Strategies - Maximize Conversion Value & Conversions, Target ROAS & CPA
Added 7 Views / 0 LikesCheck out my video about Smart Bidding strategies for Google Ads, which includes Maximize Conversion Value, Target ROAS, Maximize Conversions, and Target CPA. Target Return on Ad Spend and Target Cost Per Action are 2 of the best Google Ads bidding strategies you can use. It's important to use conversion tracking and smart bidding with your Google AdWords campaigns. Smart Bidding Article on Surfside PPC: https://surfsideppc.com/google-ads-smart-biddin
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18:14
Google Ads Location & Geo-Targeting Overview and Best Practices - Reach The Right Customers
Added 12 Views / 0 LikesWhen it comes to Google Ads Geotargeting and Location Targeting, there's no shortage of options. You can target Countries, States, Counties, Nielsen, DMA Regions, Cities, Radius Targeting, Congressional Districts, Zip Codes, Airports, Universities, and Neighborhoods. You can target or exclude people and you can also target by presence or interest. Location targeting is based on a variety of signals, including users' settings, devices, and behavior on
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05:24
What is Quality Score? Google Ads Quality Score Explained For Beginners
Added 14 Views / 0 LikesGoogle Ads Quality Score is a 0-10 rating given to advertisers for every keyword they are bidding on with Google Ads. Quality Score measures Ad Quality and uses variables such as Expected clickthrough rate (CTR), Ad relevance, and Landing page experience. Why Is Quality Score Important? While Quality Score is not used in the ad auction, it can help advertisers understand how to improve their campaigns. Any time you have an “Average” or “Below average”
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15:24
5 Google Trends Keyword Research and Content Strategy Tips
Added 12 Views / 0 LikesDiscover some of the best Google Trends keyword research and content strategy tips and ideas. Google Trends is one of the best free tools for Marketing and it can be used to improve your SEO efforts. When it comes to search engine optimization, you need to cover the most popular topics along with trending topics for your niche. That's why Google Trends can be a great tool for Content Marketing, Keyword Research, and Content Strategy. I love using it t
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28:38
How To Use Google Trends - Google Trends Tutorial For Beginners
Added 16 Views / 0 LikesDiscover how to use Google Trends with our free Google Trends Tutorial for beginners. When you are looking for trending news and trending topics, Google Trends is a great tool to utilize. Not only can you find popular keywords for SEO and PPC, but you can also find trending topics and long-tail keywords as well.
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3:02:12
Free Google Display Ads Course 2022 - Step-By-Step Guide to Google Display Network Advertising
Added 14 Views / 0 LikesCheck out my free Google Display Ads course for 2022-2023. In this Google Display Advertising course, I will cover responsive display ads, Google Display Remarketing, Audience segments, optimization strategies, best practices, strategies, a Google Display Network tutorial, and more. We have everything you need to get started with your first campaign and exactly how to optimize your campaigns as well.
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04:35
View Competitor Google Ads For Free - How To Spy on Your Competitor's Google Ads Advertisements
Added 18 Views / 0 LikesYou can do some competitive analysis for Google Ads for free by simply using Google. In this video, I will show you how to spy on your competitor's Google AdWords ads. You can view text, image, and video ads from the past 30 days, today, yesterday, and the past 7 days. You can see what your competitor's ads look like without paying for any expensive tools or even creating an account. Just simple use Google, find your competitor's advertisement in the
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11:15
Target ROAS and Target CPA Deep Dive - How to Maximize Conversions or Conversion Value Google Ads
Added 16 Views / 0 LikesCheck out my video on Google Ads Bidding - I will give you best practices on Target CPA and Target ROAS in Google AdWords so you can drive the best results for your business. It's important to use a Google Ads Smart Bidding strategy such as Maximize Conversions, Maximize Conversion Value, Target CPA, or Target ROAS. If you have a value with your conversions, then you can incorporate that value and drive more revenue, drive more leads, and drive more s
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09:01
What is USP? Unique Selling Proposition Explained For Beginners
Added 12 Views / 0 LikesUSP stands for Unique Selling Proposition or Unique Selling Point. USP refers to the main benefit that a company is promoting when selling its products and services. USP Definition: USP is also called unique selling point. It is the unique benefit that a company uses to sell its products or services. It's another way for a company to communicate differentiation: "Here's why you should buy from us instead of them." Why is USP Important? A company's USP
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15:54
7 Best Practices for Google Responsive Search Ads - Create Relevant Google Search Ads That Convert
Added 17 Views / 0 LikesGoogle Ads Responsive Search Ads are the default text ad type when you are creating search campaigns. Instead of your standard text ads or expanded text ads, responsive search ads allow you to create 15 headlines, 4 description lines, and add your assets to your advertisements. Google Responsive Search Ads Best Practices: 1. TARGETING: Keep your campaign and your Ad Groups organized 2. RELEVANCE: Use your targeted keywords and search terms as ad copy
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11:59
Google Ads Search Campaign Structure - How To Create Successful Campaigns
Added 13 Views / 0 LikesCheck out my video about how to set up your Google Ads search campaign structure. I will show you how to structure your campaign, ad groups, keywords, ads, and landing pages. It is important to organize your campaigns and this video will give you a step-by-step process for creating an organized campaign that drives conversions for your business.
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08:17
What is MRR and ARR? Monthly Recurring Revenue & Annual Recurring Revenue Explained For Beginners
Added 16 Views / 0 LikesIf you are interested in learning what MRR and ARR means for subscription-based businesses, this is the video for you. I will give you a quick explanation of Monthly Recurring Revenue and Annual Recurring Revenue so you can apply it to your business. Monthly Recurring Revenue: A calculation of your total number of subscribers and the amount they are billed monthly. Subscription-based companies use MRR to determine how much they make in a given month.
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09:35
Broad Match Keywords: Should You Upgrade Existing Google Ads Keywords to Broad Match
Added 11 Views / 0 LikesShould you upgrade existing keywords to Broad Match in your Google Ads search campaigns? One of the common optimization recommendations that Google Ads will give you is to target broad keywords instead of phrase match or exact match keywords. However, it's not always the best strategy for most advertisers. I believe broad match keywords are for advertisers who want to expand their overall search term volume and test their campaign. It will involve mor
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20:45
Google Responsive Display Ads 2022 - Benefits, Specs, Best Practices, and Examples
Added 15 Views / 0 LikesDiscover everything you need to know about responsive display ads when you are creating Google Display Ads campaigns. I will cover Google Responsive Display Ads best practices, examples, specs, and more When it comes to responsive display ads vs display ads & image ads & uploaded ads, it is much easier to manage and create responsive ads than your standard banner ads. You can upload images, videos, write headlines, write your long headline, write desc
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03:34
What is B2B and B2C? B2B and B2C Explained For Beginners
Added 10 Views / 0 LikesB2B stands for Business-to-Business and it involves any transaction between two businesses. When one business sells their products/services to other businesses, it is considered a B2B business. B2C stands for Business-to-Consumer and it involves any transaction between a business and a consumer. When one business sells their products or services to consumers, they are considered a B2C business. Example of B2B and B2C: I create a fitness eCommerce stor
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05:08
How To Set Bid Limits with Google Ads - Setting Maximum Bids or Minimum Bids With Your Bid Strategy
Added 11 Views / 0 LikesDiscover how to set bid limits in your Google Ads account. We can show you how to set minimum bid limits and maximum bid limits with your Google Ads Bid Strategy.
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04:40
Google Ads Display Expansion For Search Campaigns - Should You Use It
Added 17 Views / 0 LikesShould you use Display Expansion for your Google Ads search campaigns? You may get a Recommendation that says "Get more conversions at a similar CPA using unspent budget with the revamped Google Display Network Expansion feature. Display Expansion on Search campaigns can help you get additional conversions on the Google Display Network using unspent Search budgets at a similar cost per conversion as Search. Your overall budget cap will be observed, an
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21:32
Google Display Ads Remarketing (Your Data Segments) Tutorial 2022
Added 13 Views / 0 LikesCheck out my Google Display Remarketing Tutorial. If you are running Display Advertising Google Ads campaigns, you need to know how to incorporate Your Data segments, which is also referred to as Retargeting. Google Ads Remarketing has been one of the best ways to drive conversions, revenue, leads, and sales. If you want more out of your Google Display Ads campaigns, try Remarketing. In this video, I will give you the step-by-step process for improvin
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05:47
How to Set a Google Ads Ad Schedule - Run Google Ads During Specific Days and Times
Added 19 Views / 0 LikesIf you only want your Google Ads to run at specific times on specific days, then you should use an ad schedule. Setting an ad schedule is easy with Google Ads and you can do it for individual campaigns while you are creating them or even after you launch them. The Google Ads Ad Scheduling will use your account's time zone when you are setting your time. Therefore, you need to make sure the time zone matches the business you are advertising for. You ca
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03:44
What is CAC? Customer Acquisition Costs Explained for Beginners
Added 12 Views / 0 LikesIf you have your own business and you are driving customers, you need to know your CAC, aka your Customer Acquisition Cost. Customer Acquisition Cost is the average cost to drive new customers over a given time period. CAC takes into account the total expenditure on all Marketing, Advertising, and Sales for the period, which you then divide by the number of new customers for the period. Customer Acquisition Costs: - Employee salaries & expenses - All
