Surfside PPC
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28:41
12 Google Display Ads Best Practices and Strategies
Added 10 Views / 0 LikesDiscover 12 of the best Google Display Advertising strategies and best practices. If you are running ads on the Google Display Network, you need the absolute best tips, hacks, tricks, strategies, and best practices. In this video, I will show you everything you need to know about Google Display Ads. Video Tutorials by Surfside PPC: Google Ads Conversion Tracking: https://www.youtube.com/watch?v=1S38D-JW6nU&t=221s Google Responsive Display Ads: https:/
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05:06
What is CLV? Customer Lifetime Value Explained For Beginners - Formula, Example, Definition
Added 9 Views / 0 LikesCustomer Lifetime Value is the average monetary value of each customer to your business. CLV takes into account how much a unique customer is expected to spend with your business. It is an important metric so you know how much new customers are worth to your business over their lifespan as a customer. We have the customer lifetime value formula, definition, examples in marketing, calculator, and more. You can easily learn everything you need to know a
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05:32
What is UX? User Experience Explained For Beginners
Added 11 Views / 0 LikesUX is the actual experience that a user has when interacting with a business and its products and/or services. User Experience involves the interaction and overall experience that a user has with a company's products/services from start to finish. Every aspect of interaction that a person has with a company, its technology, and its products/services encompasses UX. UX Design: When designers manage and improve every aspect of User Experience. UX Design
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04:54
What is CPL? Cost-Per-Lead Explained For Beginners
Added 8 Views / 0 LikesCalculation of all Marketing expenditures and the total number of new leads driven to a business. The average cost for 1 lead based on all the Marketing and Advertising expenses is the CPL. Cost Per Lead effectively tells a business how much they spent for each unique lead over a given time period. It could be CPL for the year, CPL for the month, or CPL for the quarter. You want a low Cost-Per-Lead because that means you are driving leads effectively
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27:50
6 Quick Google Display Ads Optimization Tips 2022
Added 9 Views / 0 LikesThere are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids + Conversions, Location of Ads, and your Offer. It can be difficult to optimize Google Ads campaigns, but when it comes to the Google Display Network, you really need to focus on reaching the right audience with the right offer at the right time. 1. Optimize Your Landing Pages Some questions to ask yourself ab
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06:09
An Update to Google Ads Similar Segments For 2022-2023
Added 13 Views / 0 LikesGoogle Ads announced an upgrade to Similar Audience Segments on November 1, 2022. They have announced that Similar Segments will be removed in August, 2023 and they will no longer be created by May, 2023. If advertisers are using Similar Segments then their segments will be gone in current campaigns starting August of 2023. Google Ads announced that starting May 2023, new similar audiences segments will stop being created, and your current similar aud
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15:22
SKAGs Best Practices: Single Keyword Ad Groups in Google Ads
Added 15 Views / 0 LikesSKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword. In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.
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43:35
Step-By-Step Google Ads Display Advertising Tutorial - Drive Sales With Google Display Ads
Added 17 Views / 0 LikesCheck out my Google Display Ads tutorial for 2022-2023. I go over how to create Google Display Network ads along with some best practices for creating responsive display ads, how to organize your ad groups, how to target custom segments, how to target Your Data segments, In-Market segments, Similar segments, and more. With Google Display Advertising, you absolutely need to understand how to target your ads, how to set up conversion tracking, how to bi
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18:20
Google Ads Content Targeting 2022 - Targeting Placements, Topics, and Display/Video Keywords
Added 19 Views / 0 LikesCheck out all of the different ways that you can target your Display Ads and your Video Ads to content. This Google Ads Content Targeting video will go over Placements, Topics, Display/Video Keywords, and more. You can figure out how to target specific websites, videos, YouTube channels, and more with your ads.
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03:44
What is Reach and Frequency? Marketing and Advertising Reach and Frequency Explained
Added 15 Views / 0 LikesWhat is Unique Reach, Unique Users, and Reach for an Advertising campaign? In addition, what does frequency mean as far as reach and total impressions? In this video, I will cover reach and frequency so you can understand what these metrics mean for your advertising campaigns.
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27:29
Google Ads Audience Targeting and Audience Segments 2022
Added 19 Views / 0 LikesLearn everything you need to know about Google Ads audience targeting and audience segments for Display, Video, and Search campaigns. You can use Your Data, In-Market segments, Custom segments, Affinity segments, and more.
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12:39
Google Ads Audience Targeting for Search Campaigns 2022
Added 20 Views / 0 LikesDiscover how to target audiences for search campaigns in Google Ads. I go over the difference between Observation and Targeting when it comes to search campaigns along with best practices for targeting audiences. You can optimize and improve your Google Ads search campaigns by observing audiences and using bid adjustments. In addition, you can exclude audiences from your search campaigns as well.
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09:42
YouTube Ads - Quick Campaign Creation For Beginners - Marketing10
Added 15 Views / 0 LikesCheck out my YouTube Ads tutorial in less than 10 minutes. I go over how to create a YouTube Advertising campaign and some things you need to know when you are getting started. You need to start with a YouTube channel and a Google Ads account, which you then need to link for the best results. In addition, I would recommend creating Remarketing audiences and setting up conversion tracking before you create your campaign.
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04:15
What is A/B Testing? Marketing and Advertising A/B Tests Explained
Added 11 Views / 0 LikesHave you ever ran an A/B test during an Advertising or a Marketing campaign? It can be a great way to improve the performance of your Advertising efforts because you can improve your ad copy, landing pages, targeting, and more. AB Testing is also considered split testing because you are testing 2 variables and variations to see what drives better performance for your business. A/B Testing Definition: Marketing strategy where you test 2 variations of s
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13:31
Google Ads Search Keyword Targeting and Search Terms - Broad, Phrase, and Exact Match Keywords
Added 20 Views / 0 LikesDiscover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords in this short video along with the search terms for different Ad Groups. You can get an understanding of the different types of keywords and the benefits of each keyword match type. I personally prefer to use Phrase Match keywords because they give you the best targeting and relevancy without sacrificing volu
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10:47
Drive YouTube Subscribers with Google Ads Campaigns - Promote YouTube Videos With Ads - Part 2
Added 22 Views / 0 LikesDiscover how you can create a campaign to drive YouTube subscribers using Google Ads campaigns. We will use YouTube In-Feed Video Ads to promote one of our popular videos and reach people as they browse the YouTube homepage, watch next feeds, and YouTube search.
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06:05
What is a CMS? Content Management Systems Explained For Beginners
Added 17 Views / 0 LikesIf you are interested in creating a website, you should know what a Content Management System (CMS) is. In this short video, I will answer the question: What is a CMS? How does a CMS work? What is the best CMS? You can use whichever CMS aligns the best with your business and fits your budget. Two of the leaders include WordPress and Shopify because they are easy to use and there are plenty of plugins and apps to improve your blog or your store, or bot
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11:13
What is the Google Display Network? The GDN Explained For Beginners
Added 16 Views / 0 LikesThe Google Display Network is made up of over 100 million websites, apps, and videos where you can run your ads. It is the only display advertising channel that can reach over 90% of the entire internet. You can target websites, apps, videos, display keywords, and audience segments. Google Display Network Example #1: I am selling a cooking course. I want to reach people who are browsing recipe websites, apps, and videos. I can hand-pick the placements
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11:31
Where is the Google Display Planner? How to Plan Google Display Network Ads in 2022
Added 18 Views / 0 LikesIf you used Google AdWords before they updated the interface, you know they had a Google Display Planner tool. The Display Planner tool allowed you to enter a keyword and find contextual display & video keywords, relevant interest audiences, websites, placements, and more. You could find where exactly to run your advertisements while you built a large list of Placements and other targeting for your campaign. However, Google Ads removed the Google Disp
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07:14
Google Ads Custom Segments Explained For Beginners 2022
Added 26 Views / 0 LikesDiscover everything you need to know about creating Google Ads Custom Segments. They used to be called Custom Intent segments or Custom Affinity segments, but they are now just called Custom Segments. You can create them through Audience Manager or as you are building a new campaign. Custom Segments can be used for Display, Video, and Discovery campaigns.
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05:52
Google Ads In-Market Segments Explained For Beginners 2022
Added 16 Views / 0 LikesLearn everything you need to know about targeting In-Market segments through Google Ads. Reach users who are in the market for a specific product or service. In-Market segments allow you to target people who have recently shown an interest in purchasing something. They are available for Search, Display, Video, Discovery, and Shopping campaigns.
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06:11
Google Ads Affinity Segments Explained For Beginners
Added 22 Views / 0 LikesLearn everything you need to know about Affinity Segments in Google Ads, which were previously referred to as Affinity Audiences. You can easily target Affinity Segments with your Google AdWords campaigns. Reach users who have shown an interest or a passion about a given topic. Affinity segments allow you to target broad audiences based on their interests. They are available for Search, Display, Video, Discovery, and Shopping campaigns.
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04:31
Google Ads Detailed Demographics Segments Explained For Beginners 2022
Added 21 Views / 0 LikesLearn everything you need to know in order to get started with detailed demographics segments in Google Ads. Reach users based on characteristics about who they are. For example, you can target Homeowners, Current College Students, and Parents of Infants (0-1 years old). Best used when creating Combined Segments. They are available for Search, Display, Video, Discovery, and Shopping campaigns. Detailed demographics audiences in Google AdWords can help
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04:05
Google Ads Life Events Segments Explained For Beginners 2022
Added 15 Views / 0 LikesYou can target people while they go through Life Events with Google Ads across the Google Display Network. There are a variety of major life events that you can target related to college, work, graduation, home, and marriage. Reach users based on a major event in their life, which includes College Graduation, Marriage, Retirement, and more. Only available for Display campaigns.
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07:36
Google Ads Your Data (Remarketing) Segments Explained For Beginners 2022
Added 25 Views / 0 LikesDiscover how to create Your Data segments in Google Ads and how to target them while building campaigns. Reach users who have visited your website, interacted with your YouTube channel, downloaded your app, viewed your products, or given you their customer information. Available for all campaign types. Google AdWords Remarketing audiences, which are now referred to as Your Data segments, can be a great way to drive more people back to your website to
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05:57
Google Ads Similar Segments Explained For Beginners 2022
Added 16 Views / 0 LikesSimilar segments are a type of audience that you can target with your Google Ads campaigns. Reach users who are similar to people in Your Data Segments. Google Ads will automatically create your Similar Segments when you create audience segments using Your Data. In addition, your Similar Segments will stay updated as Your Data Segments change over time. Available for Display, Search, Video, and Discovery campaigns. Similar audiences have been one of t
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08:43
Google Ads Combined Segments Explained For Beginners 2022
Added 19 Views / 0 LikesLearn everything you need to know about Google Ads Combined Segments and how you can use them for your ad campaigns. Reach users who are in multiple Segments rather than targeting each audience Segment separately. For example, I can combine the Homeowners segment with the Air Conditioners In-Market segment. You can choose people who must be in 5 segments. Available for Search, Display, and Video campaigns.
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50:15
Google Ads Audience Segments 2022 - Search, Display, Video, Discovery, and Shopping Segments
Added 21 Views / 0 LikesDiscover everything you need to know about Google Ads audience segments in 2022. I will cover each type of audience including In-Market segments, Your Data segments, Custom segments, Similar segments, Affinity segments, Detailed Demographics segments, Life Events segments, and even Combined segments. Video Chapters: Custom Segments 1:05 Your Data (Remarketing) Segments 8:09 Similar Segments 15:36 In-Market Segments 21:27 Affinity Segments 27:05 Life E
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11:57
How The Google Ads Auction Works
Added 14 Views / 0 LikesDiscover how the Google Ads Auction works so you know how Google AdWords determines what ads should show when. It can be difficult to know why Google displays certain advertisements for certain search terms, but this video should help clear that up for you. 5 Google Ads Auction Factors: 1. Your bid 2. The quality of your ads 3. The expected impact from your ad assets and other ad formats 4. Your Ad Rank 5. The context of your ad
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06:14
What Is Ad Rank? Google Ads Ad Rank Explained For Beginners
Added 19 Views / 0 LikesGoogle Ads Ad Rank is a value assigned to ads that are eligible for a Google Ads auction. Google determines an Ad Rank score for each ad in an auction and orders the advertisements accordingly. Ad Rank uses your bid, expected clickthrough rate, ad relevance, landing page experience, search context, competition, device, time, and more. You may be wondering how to increase your Google AdWords Ad Rank so you can rank higher and pay less per click. In thi
