Surfside PPC

13:31
Google Ads Search Keyword Targeting and Search Terms - Broad, Phrase, and Exact Match Keywords

by Best Webhosting Added 3 years ago 70 Views / 0 Likes

Discover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords in this short video along with the search terms for different Ad Groups. You can get an understanding of the different types of keywords and the benefits of each keyword match type. I personally prefer to use Phrase Match keywords because they give you the best targeting and relevancy without sacrificing volu
24:03
Facebook Audiences Tutorial - Custom Audiences, Retargeting, Lookalike Audiences, and More

by Best Webhosting Added 5 years ago 69 Views / 0 Likes

Check out our Facebook Audiences Tutorial updated for 2017-2018. We go through Facebook custom audiences, lookalike audiences, audience targeting, retargeting audiences, and email list audiences. There are a ton of different custom audiences you can create including engagement audiences, facebook video audiences, and more. You absolutely want to focus on creating a lot of successful Facebook Saved Audiences so you can continue to target them within yo
29:37
Bing Ads Tutorial For Beginners - How to Set-Up Your First Bing Ads Campaign

by Best Webhosting Added 5 years ago 69 Views / 0 Likes

Check out our Bing Ads tutorial for beginners that is updated for 2017 and 2018. If you want to discover how to set-up your first Bing Ads campaign, we go through the step-by-step process so you can do everything. If your Bing Ads 2018 strategy includes Affiliate Marketing with Clickbank or Amazon affiliate products, our video will help you learn how to drive more sales and revenue. Keyword Bidding Strategy Tutorial: https://www.youtube.com/watch?v=Ju
23:54
10 Useful and Free SEO Tools - SPPC SEO Tutorial #7

by Best Webhosting Added 5 years ago 69 Views / 0 Likes

In this video, I will go over 10 different free SEO tools that are also very useful when you are trying to increase organic search rankings. The tools I list all serve a different purpose from keyword research to technical SEO to on-page SEO. SEO Tools can be very helpful to make you more effective and efficient when you are trying to rank high in search results. Surfside PPC SEO Tutorial Playlist: 10 Useful and Free SEO Tools For 2020: https://surfsi
27:26
Amazon Associates Tutorial 2021 - How to Promote Your Affiliate Links

by Best Webhosting Added 3 years ago 69 Views / 0 Likes

Check out our Amazon Associates (Affiliate Marketing) Tutorial for 2021. We go over different ways to promote your website and your affiliate links. If you are looking for a deep dive into the backend of Amazon Associates and how to create an Amazon Affiliate Marketing website, you will want to check out my course linked below. In this video, I show you how to create different types of unique content to rank higher in Google and other search engines.
3:44:35
Free Google Ads Course 2022 - Complete Step-By-Step Google AdWords Tutorial

by Best Webhosting Added 3 years ago 69 Views / 0 Likes

Check out my free Google Ads course, where I show you how to set-up different Google AdWords campaigns. You can get started with your first Google Ads campaign with ease by following my campaign. I will cover conversion tracking, billing, creating a Google AdWords account, setting up Google Ads search campaigns, performance max ads, discovery ads, display ads, youtube ads, remarketing ads, call-only ads, and more. You can learn everything you need to
20:27
5 Holiday Keyword Research Best Practices 2022 - Rank Higher With SEO This Holiday Season

by Best Webhosting Added 3 years ago 69 Views / 0 Likes

When you are trying to improve your rankings and drive more organic traffic with SEO, you need to do keyword research. Holiday keyword research and Christmas keyword research can be vital for brands, and you need a Holiday SEO strategy. 5 Holiday keyword research & Content Creation Best Practices: 1. Start early to improve your results 2. Build a holiday keyword list 3. Understand what ranks for your keywords 4. Use ideas from your competitors 5. Crea
15:04
8 Copywriting Best Practices - Tips For Writing Copy That Converts

by Best Webhosting Added 3 years ago 69 Views / 0 Likes

Discover some copywriting tips and best practices for beginners. You can learn how to get started as a copywriter and learn how to write copy that converts. Good copy will lead to more conversions and more revenue for your business. The copywriting strategies and techniques I discuss in this video will be helpful for everyone. Helpful URLs: Copywriting Best Practices: https://surfsideppc.com/copywriting-best-practices/ What is Copywriting?: https://ww
20:48
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner

by Best Webhosting Added 3 years ago 69 Views / 0 Likes

Free competitor keyword research can be challenging, but doing a competitor analysis to find their top SEO keywords is a great way to find opportunities for your website. In this video, I will show you how to use free tools available through Moz & SpyFu along with tools like ChatGPT, Google Keyword Planner, The Hoth, Keywords Everywhere, RankingGap, and Wordstream. Not only can you find effective keywords to target, you can also create a huge list of
09:18
Google Ads Targeting vs Observation AKA Google AdWords Target And Bid vs Bid Only

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

Discover the Google Ads Targeting vs Observation settings AKA Google AdWords Target And Bid vs Bid Only. We cover Google Ads Targeting and Google Ads Observation for Search Network, Shopping Network and Display Network campaigns. These only apply to the Google Search Network and Display Network, so these settings do not apply to Video Network Campaigns. You have a lot of options when it comes to campaign and ad group targeting settings. One of the opt
00:31
Free Book Download - How To Grow Your Business With Online Marketing in 2019

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

Download our new free marketing book that will show you how to grow your business in 2019 with online marketing. You will be signed up to our newsletter and the book will immediately appear in your inbox. Visit the URL below, enter your name and your email, and the eBook will appear in your inbox. http://surfsideppc.com/newsletter/
03:13
Ask Surfside PPC - New Video Series - Ask Surfside PPC All Of Your Marketing Questions

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

Ask Surfside PPC is a new video series we are doing where we answer your marketing questions with a video. Each video will answer 1 marketing question related to Pay-Per-Click Advertising, Search Engine Optimization, Search Engines, Keyword Research, and any Digital Marketing topics where you want to get educated. You can ask your questions here: http://surfsideppc.com/ask/ What we will do is answer questions that we get often and that we feel will be
06:50
How to Set Up Google AdWords Mobile Call Only Campaigns Tutorial 2017

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

Subscribe to the Surfside PPC YouTube channel! Visit us at http://www.surfsideppc.com for more information and for any PPC Advertising Services you might need for your business. Feel free to share our videos wherever you'd like. Discover how you can set-up Google AdWords Mobile Call Only campaigns. With call only campaigns, you only bid for phone calls to your business on devices that can make phone calls. Your ads will only show up with your phone nu
14:21
Simple Content Strategy Plan For Websites

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

Check out our simple content strategy plan for 2019. We talk about creating content for a website and how you can decide what content to create for a website. You will want to watch our keyword research for SEO 2019 video first, or import your SEO keyword list into an excel spreadsheet or Google Sheets. Content Strategy Plan for Websites Surfside PPC Article: https://surfsideppc.com/content-strategy/ Content Strategy can be difficult for websites, but
11:14
Google Ads Recommendations Page - How To Use The Google Ads Recommendations Tool

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

If you are using Google Ads, you have probably seen the Recommendations tab in your account. Google AdWords Recommendations give you some tips and ideas for improving your campaigns. Ultimately, the goal is to help you improve your bidding strategy, find additional keywords for your campaigns, provide Google Ads ad creation recommendations, give you ideas for Google Ads extensions, and helping you drive more conversions for your campaign at a lower co
11:26
Google Ads Manager Accounts - How to Connect and Manage Your Clients Accounts With Google Ads

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

Learn about Google Ads Manager Accounts so you can easily manage different Google Ads accounts for your clients. You will have to start by creating a Google account, creating a Google Ads account, and then creating a manager account. It can also be considered a Google Ads agency account because it can be used for agencies that are doing Google Ads Management for clients. Then, you just need to navigate to the Google Ads Manager login. Once you do that
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What is ROAS? Advertising and Marketing ROAS Explained for Beginners

by Best Webhosting Added 5 years ago 68 Views / 0 Likes

What is ROAS? ROAS stands for Return On Ad Spend. The definition of ROAS is ad revenue earned based on total advertising spend. Essentially, you are looking for your total revenue driven by an ad campaign and you want to compare it to your spend during the advertising campaign. It is important to monitor and compare your ROAS so you can see how your ads are performing through Google Ads, Microsoft Advertising, Facebook Ads, Twitter Ads, LinkedIn Ads,
17:17
Free Competitor Keyword Research & Content Research Tutorial 2022

by Best Webhosting Added 3 years ago 68 Views / 0 Likes

Discover how to do free competitor keyword research and free competitor content research in 2022. I will show you how to find some of your competitor's top keywords along with their top pages by page views. If you know your competitor's most popular content and their top keywords, you can use that for your content and SEO strategy. It can be difficult to rank high and increase your website's visibility, but finding and optimizing for your competitor's
34:19
Google Ads Conversion Tracking 2023 - Google Analytics 4 & Google Tag Manager Button Clicks & Forms

by Best Webhosting Added 3 years ago 68 Views / 0 Likes

I will show you how to set-up Google Ads conversion tracking with Google Analytics 4 and Google Tag Manager. You will learn how to track button clicks, form submissions, and thank you pages as Google Ads conversions by using GA4 and GTM. With Google Analytics 4, you can track events like button clicks, form submits, scrolls, page views, and more. We can set events as conversions and import them into our Google Ads account. Video Description: Unlock th
15:34
What is Email Marketing? Email Marketing Overview For Beginners With Examples

by Best Webhosting Added 3 years ago 68 Views / 0 Likes

Email marketing is a powerful digital marketing strategy that involves sending commercial messages to a targeted audience via email. It is a cost-effective and efficient way for businesses to reach their customers and prospects, promote their products and services, and build brand awareness. Email marketing campaigns can include a variety of messages such as newsletters, promotional emails, transactional emails, and automated emails. These messages ca
07:31
YouTube TrueView Video Discovery Ads Tutorial - TrueView Discovery Ads Explained

by Best Webhosting Added 5 years ago 67 Views / 0 Likes

Check out our YouTube Video Discovery Ads Tutorial for 2019. We cover everything you need to know about YouTube Discovery Ads including examples, where they appear on YouTube, and how to create YouTube Discovery Ads campaigns with your own YouTube Videos. YouTube Video Advertising can be difficult to learn at first, but this video will make it easier to understand one of the most popular formats. One of the best benefits of YouTube Video Discovery Ads
15:49
Google Ads Attribution Models Explained and Attribution Reports in Google Analytics

by Best Webhosting Added 5 years ago 67 Views / 0 Likes

Check out our video about Google Ads Attribution Models and Attribution Reports. We talk about Attribution Modeling in Google AdWords, Attribution Search Reports, and the Attribution Model Comparison Tool in Google Analytics. Lastly, you can learn how to understand what Attribution Model is best for driving conversions in your campaigns by using the Google Analytics Conversion reports including your multi-channel funnels report, assisted conversion re
13:42
What is SEO? How Does SEO Work? SPPC SEO Tutorial #1

by Best Webhosting Added 5 years ago 67 Views / 0 Likes

What is SEO and how does SEO work? These are 2 questions that I will be answering in this video. When people ask 'What is SEO and how it works for websites?' It is a complex question. Ultimately, SEO stands for Search Engine Optimization and it is the process of ranking a website and content in search engines in order to drive organic search traffic. Generally, marketers will refer to Google since it is the largest search engine with the most complex
11:55
Google Ads Optimization Score and Recommendations

by Best Webhosting Added 5 years ago 67 Views / 0 Likes

Learn how to improve your Google Ads optimization score and why it's important to work on your optimization score to get the most out of your campaign. You can find your optimization score through the Google Ads columns or by clicking on the Recommendations tab in Google Ads An optimization score is shown for Search, Display, and Shopping campaigns. Your Google Ads optimization score is a percentage that ranges from 0% to 100%. When you apply or dismi
32:54
Keyword Research Tutorial for 2022

by Best Webhosting Added 3 years ago 67 Views / 0 Likes

Check out our keyword research tutorial for 2022. I cover SEO keyword research and keyword research for Google Ads by using the Google Keyword Planner. After this tutorial, you should understand how to find the best keywords for your business and how to find topics that you can cover with your content. Ultimately, keyword research helps you drive more conversions from search engines whether it is with organic search traffic or PPC Advertising campaign
31:57
Create Google Ads Search Campaigns With Google Keyword Planner and Google Ads Editor

by Best Webhosting Added 3 years ago 67 Views / 0 Likes

Welcome to our comprehensive tutorial on how to create effective Google Ads search campaigns using Google Keyword Planner and Google Ads Editor. This video is a must-watch for anyone looking to leverage the power of Google Ads for their business. In this step-by-step guide, we delve into the process of using Google Keyword Planner to conduct thorough keyword research while simultaneously creating your search campaign. This process ensures that you're
30:53
15 Step Checklist After Launching a New Website

by Best Webhosting Added 5 years ago 66 Views / 0 Likes

Check out my new website checklist so you can take the proper steps after launching a new website or for an existing website. You need to be able to measure your website traffic, understand your website analytics, run a fast website, create an SEO strategy, add an SSL Certificate to your website, enable a Content Delivery Network like Cloudflare, choose a theme design, choose a logo design, do keyword research, and more. These are some of the main ste
08:10
Should You Update Old URLs for SEO When You Update Content?

by Best Webhosting Added 5 years ago 66 Views / 0 Likes

One question that marketers have frequently is whether or not they should update URLs when they are updating old content. It is a best practice to keep your content up to date, but it can be a challenge. If you update your old articles once per year, should you also update the URL each time you do it? The answer, in my opinion and based on comments from John Mueller, is no. Google and John Mueller have repeatedly said as far back as 2013 that you shou
17:11
YouTube Advertising Bumper Ads 2022

by Best Webhosting Added 3 years ago 66 Views / 0 Likes

Learn everything you need to know about YouTube 6 second video ads, which are also called YouTube Bumper Ads. When it comes to YouTube Advertising, there are plenty of options to choose from that help you build brand awareness, drive product consideration, and drive conversions for your business. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=P
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What is AdLingo - AdLingo Conversational Display Ads With Google Ads Display Advertising

by Best Webhosting Added 5 years ago 65 Views / 0 Likes

What is AdLingo? We cover AdLingo, which is a Google incubated product that allows you to run Conversational Display Ads through Google Display Advertising directly on the Display Network. AdLingo is a new service and you still need to be accepted to be able to use it. You can work directly with AdLingo to get started with your ads. Some of the benefits include that you can drive more engagement and be helpful to potential customers. You can quickly s