Surfside PPC

13:31
Google Ads Search Keyword Targeting and Search Terms - Broad, Phrase, and Exact Match Keywords

by Best Webhosting Added 3 years ago 76 Views / 0 Likes

Discover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords in this short video along with the search terms for different Ad Groups. You can get an understanding of the different types of keywords and the benefits of each keyword match type. I personally prefer to use Phrase Match keywords because they give you the best targeting and relevancy without sacrificing volu
45:19
Facebook Ads Tutorial - Facebook Advertising Tutorial for Beginners

by Best Webhosting Added 6 years ago 75 Views / 0 Likes

Check out our Facebook Ads Tutorial for beginners updated for 2018. The Facebook Advertising Tutorial Video will go through campaign creation, tips, strategies, Facebook ads manager, best practices, audiences, ads, ad types, and more. You will learn Facebook Advertising Tips and Strategies in addition to everything you need to get started with your first website conversion campaign. You might be struggling with Facebook Ads already or you don't know h
14:25
Google Ads Remarketing Tutorial

by Best Webhosting Added 6 years ago 75 Views / 0 Likes

Check out our Google Ads Remarketing Tutorial for 2019. We go over Google Retargeting Ads and how to create Remarketing Audiences based on your website traffic, YouTube channel, and more. Google AdWords Remarketing has been one of the best display advertising strategies since the feature was released, and it continues to be a best practice. We go over the Google Ads Remarketing Setup for 2018-2019 and beyond. You can learn exactly how to create Google
17:23
Google Ads Ad Extensions Explained

by Best Webhosting Added 6 years ago 75 Views / 0 Likes

Check out our Google Ad Extensions video where we show Google Ads Extensions examples of Sitelink Extensions, Callout Extensions, Call Extensions, Structured Snippet Extensions, Message Extensions, Location Extensions, Price Extensions, App Extensions, Affiliate Location Extensions, and Promotion Extensions in 2019. By using Google Ad Extensions, you can add more details to each of your advertisements and ultimately improve your quality score and ad r
10:07
Facebook Boost Posts Step-By-Step Tutorial and Best Practices

by Best Webhosting Added 6 years ago 75 Views / 0 Likes

Discover how to boost Facebook Posts with our step-by-step tutorial. We will give you best practices for boosting Facebook posts and running Facebook Boost post ads so you can promote your posts to people who like your page, retargeting audiences, and audiences of people on Facebook. Our Facebook Boost Posts Tutorial for 2019 will give you some ideas for your next campaign. When you aren't sure the type of Facebook post you should boost, how you can b
08:10
Should You Update Old URLs for SEO When You Update Content?

by Best Webhosting Added 6 years ago 75 Views / 0 Likes

One question that marketers have frequently is whether or not they should update URLs when they are updating old content. It is a best practice to keep your content up to date, but it can be a challenge. If you update your old articles once per year, should you also update the URL each time you do it? The answer, in my opinion and based on comments from John Mueller, is no. Google and John Mueller have repeatedly said as far back as 2013 that you shou
11:55
Google Ads Optimization Score and Recommendations

by Best Webhosting Added 6 years ago 75 Views / 0 Likes

Learn how to improve your Google Ads optimization score and why it's important to work on your optimization score to get the most out of your campaign. You can find your optimization score through the Google Ads columns or by clicking on the Recommendations tab in Google Ads An optimization score is shown for Search, Display, and Shopping campaigns. Your Google Ads optimization score is a percentage that ranges from 0% to 100%. When you apply or dismi
10:26
What Is Google Search Console? Google Search Console Explained For Beginners

by Best Webhosting Added 3 years ago 75 Views / 0 Likes

Google Search Console is a free tool provided by Google that helps website owners monitor and maintain their site's presence in Google search results. With Search Console, you can see how Google crawls and indexes your site, get notified of any issues or problems, and even submit sitemaps and individual URLs for crawling. It's a valuable tool for anyone who wants to improve their site's visibility in Google search. To use Google Search Console for you
15:34
What is Email Marketing? Email Marketing Overview For Beginners With Examples

by Best Webhosting Added 3 years ago 75 Views / 0 Likes

Email marketing is a powerful digital marketing strategy that involves sending commercial messages to a targeted audience via email. It is a cost-effective and efficient way for businesses to reach their customers and prospects, promote their products and services, and build brand awareness. Email marketing campaigns can include a variety of messages such as newsletters, promotional emails, transactional emails, and automated emails. These messages ca
25:16
ChatGPT For Email Marketing - 10 Ways to Improve Your Emails & Email Marketing Strategy

by Best Webhosting Added 3 years ago 75 Views / 0 Likes

Discover how to use ChatGPT for Email Marketing. You can use ChatGPT to come up with an Email Marketing series, email subject lines, email body copy, A/B test your emails, come up with email marketing templates, and even create cold outreach email templates. You can use prompts similar to the ones I used in the video or download AIPRM for ChatGPT and use some of the created prompts for Email Marketing. Download The Prompts Used in the Video Here: http
00:31
Free Book Download - How To Grow Your Business With Online Marketing in 2019

by Best Webhosting Added 6 years ago 74 Views / 0 Likes

Download our new free marketing book that will show you how to grow your business in 2019 with online marketing. You will be signed up to our newsletter and the book will immediately appear in your inbox. Visit the URL below, enter your name and your email, and the eBook will appear in your inbox. http://surfsideppc.com/newsletter/
24:03
Facebook Audiences Tutorial - Custom Audiences, Retargeting, Lookalike Audiences, and More

by Best Webhosting Added 6 years ago 74 Views / 0 Likes

Check out our Facebook Audiences Tutorial updated for 2017-2018. We go through Facebook custom audiences, lookalike audiences, audience targeting, retargeting audiences, and email list audiences. There are a ton of different custom audiences you can create including engagement audiences, facebook video audiences, and more. You absolutely want to focus on creating a lot of successful Facebook Saved Audiences so you can continue to target them within yo
27:47
Instagram Ads Tutorial For Beginners - Instagram Advertising Tutorial for New Campaigns

by Best Webhosting Added 6 years ago 74 Views / 0 Likes

Check out our Instagram Ads Tutorial for Beginners, which is updated for 2017 and 2018. Our Instagram Advertising Tutorial will teach you how to advertise on Instagram with a new campaign and how to create ads with ease. We go step-by-step through the best Instagram Advertising tips including conversion tracking, pixels, audiences, campaigns, ad sets, targeting, budgeting, and more. How to Set-Up Business Manager for Instagram Ads and Facebook Ads: ht
11:14
Google Ads Recommendations Page - How To Use The Google Ads Recommendations Tool

by Best Webhosting Added 6 years ago 74 Views / 0 Likes

If you are using Google Ads, you have probably seen the Recommendations tab in your account. Google AdWords Recommendations give you some tips and ideas for improving your campaigns. Ultimately, the goal is to help you improve your bidding strategy, find additional keywords for your campaigns, provide Google Ads ad creation recommendations, give you ideas for Google Ads extensions, and helping you drive more conversions for your campaign at a lower co
11:26
Google Ads Manager Accounts - How to Connect and Manage Your Clients Accounts With Google Ads

by Best Webhosting Added 6 years ago 74 Views / 0 Likes

Learn about Google Ads Manager Accounts so you can easily manage different Google Ads accounts for your clients. You will have to start by creating a Google account, creating a Google Ads account, and then creating a manager account. It can also be considered a Google Ads agency account because it can be used for agencies that are doing Google Ads Management for clients. Then, you just need to navigate to the Google Ads Manager login. Once you do that
27:29
Google Ads Audience Targeting and Audience Segments 2022

by Best Webhosting Added 3 years ago 74 Views / 0 Likes

Learn everything you need to know about Google Ads audience targeting and audience segments for Display, Video, and Search campaigns. You can use Your Data, In-Market segments, Custom segments, Affinity segments, and more.
15:04
8 Copywriting Best Practices - Tips For Writing Copy That Converts

by Best Webhosting Added 3 years ago 74 Views / 0 Likes

Discover some copywriting tips and best practices for beginners. You can learn how to get started as a copywriter and learn how to write copy that converts. Good copy will lead to more conversions and more revenue for your business. The copywriting strategies and techniques I discuss in this video will be helpful for everyone. Helpful URLs: Copywriting Best Practices: https://surfsideppc.com/copywriting-best-practices/ What is Copywriting?: https://ww
20:48
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner

by Best Webhosting Added 3 years ago 74 Views / 0 Likes

Free competitor keyword research can be challenging, but doing a competitor analysis to find their top SEO keywords is a great way to find opportunities for your website. In this video, I will show you how to use free tools available through Moz & SpyFu along with tools like ChatGPT, Google Keyword Planner, The Hoth, Keywords Everywhere, RankingGap, and Wordstream. Not only can you find effective keywords to target, you can also create a huge list of
31:57
Create Google Ads Search Campaigns With Google Keyword Planner and Google Ads Editor

by Best Webhosting Added 3 years ago 74 Views / 0 Likes

Welcome to our comprehensive tutorial on how to create effective Google Ads search campaigns using Google Keyword Planner and Google Ads Editor. This video is a must-watch for anyone looking to leverage the power of Google Ads for their business. In this step-by-step guide, we delve into the process of using Google Keyword Planner to conduct thorough keyword research while simultaneously creating your search campaign. This process ensures that you're
09:18
Google Ads Targeting vs Observation AKA Google AdWords Target And Bid vs Bid Only

by Best Webhosting Added 6 years ago 73 Views / 0 Likes

Discover the Google Ads Targeting vs Observation settings AKA Google AdWords Target And Bid vs Bid Only. We cover Google Ads Targeting and Google Ads Observation for Search Network, Shopping Network and Display Network campaigns. These only apply to the Google Search Network and Display Network, so these settings do not apply to Video Network Campaigns. You have a lot of options when it comes to campaign and ad group targeting settings. One of the opt
14:21
Simple Content Strategy Plan For Websites

by Best Webhosting Added 6 years ago 73 Views / 0 Likes

Check out our simple content strategy plan for 2019. We talk about creating content for a website and how you can decide what content to create for a website. You will want to watch our keyword research for SEO 2019 video first, or import your SEO keyword list into an excel spreadsheet or Google Sheets. Content Strategy Plan for Websites Surfside PPC Article: https://surfsideppc.com/content-strategy/ Content Strategy can be difficult for websites, but
23:54
10 Useful and Free SEO Tools - SPPC SEO Tutorial #7

by Best Webhosting Added 6 years ago 73 Views / 0 Likes

In this video, I will go over 10 different free SEO tools that are also very useful when you are trying to increase organic search rankings. The tools I list all serve a different purpose from keyword research to technical SEO to on-page SEO. SEO Tools can be very helpful to make you more effective and efficient when you are trying to rank high in search results. Surfside PPC SEO Tutorial Playlist: 10 Useful and Free SEO Tools For 2020: https://surfsi
27:26
Amazon Associates Tutorial 2021 - How to Promote Your Affiliate Links

by Best Webhosting Added 4 years ago 73 Views / 0 Likes

Check out our Amazon Associates (Affiliate Marketing) Tutorial for 2021. We go over different ways to promote your website and your affiliate links. If you are looking for a deep dive into the backend of Amazon Associates and how to create an Amazon Affiliate Marketing website, you will want to check out my course linked below. In this video, I show you how to create different types of unique content to rank higher in Google and other search engines.
06:38
SEO vs PPC - Which One Should You Invest In First?

by Best Webhosting Added 6 years ago 72 Views / 0 Likes

Search Engine Optimization vs Pay Per Click Advertising - Which One Should You Invest In First? When it comes to PPC vs SEO, you might have a limited amount of resources to put towards one or the other. You want to invest resources in search engine optimization and PPC advertising, but sometimes you have limited time or a limited budget and you need to pick one. We go through which one you should invest in and why. SEO vs. PPC Article on Surfside PPC:
11:35
What Are The Bing Ads Bidding Strategies? What are Target CPA and Maximize Conversions? Ask Surfside

by Best Webhosting Added 6 years ago 72 Views / 0 Likes

What are the different Bing Ads bidding strategies? What is Target CPA bidding? What is Maximize Conversion bidding? Our Bing Ads bidding strategy and bid tutorial is updated for 2018 and includes the newest Bing Ads bid strategies. Any questions you have about PPC bidding using Bing will be answered in this video. You will learn the process of bidding, strategies, and more. Learn more here: https://docs.microsoft.com/en-us/bingads/guides/budget-bid-s
08:54
Should You Use Google Ads AND Bing Ads At The Same Time? - Ask Surfside PPC

by Best Webhosting Added 6 years ago 72 Views / 0 Likes

Should you use Google AdWords and Bing Ads at the same time? Does it make sense to run your PPC ads for both search engines and search networks? These are common questions I get about Bing Ads because many people don't believe it's a popular search engine. What is Bing Ads? Bing Ads is the search engine marketing channel that is very similar to Google Ads. Instead of targeting keywords through Google, you target keywords through Yahoo, Bing, AOL, and
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How to Set Up Google AdWords Mobile Call Only Campaigns Tutorial 2017

by Best Webhosting Added 6 years ago 72 Views / 0 Likes

Subscribe to the Surfside PPC YouTube channel! Visit us at http://www.surfsideppc.com for more information and for any PPC Advertising Services you might need for your business. Feel free to share our videos wherever you'd like. Discover how you can set-up Google AdWords Mobile Call Only campaigns. With call only campaigns, you only bid for phone calls to your business on devices that can make phone calls. Your ads will only show up with your phone nu
30:53
15 Step Checklist After Launching a New Website

by Best Webhosting Added 6 years ago 72 Views / 0 Likes

Check out my new website checklist so you can take the proper steps after launching a new website or for an existing website. You need to be able to measure your website traffic, understand your website analytics, run a fast website, create an SEO strategy, add an SSL Certificate to your website, enable a Content Delivery Network like Cloudflare, choose a theme design, choose a logo design, do keyword research, and more. These are some of the main ste
08:43
Google Ads Custom Segments - How to Create Custom Audience Segments - Marketing10

by Best Webhosting Added 4 years ago 72 Views / 0 Likes

Check out my video about Google Ads Custom Segments. One of the audience options you have for Google Ads Performance Max, Display, Video, and Discovery campaigns is Custom Segments. You can create custom segments by putting together Interests, Purchase Intentions, and Keywords searched in the Google search engine. In addition, you can use a list of websites that people frequently visit and mobile apps as well. Custom Segments can be created and manage
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Free Competitor Keyword Research & Content Research Tutorial 2022

by Best Webhosting Added 4 years ago 72 Views / 0 Likes

Discover how to do free competitor keyword research and free competitor content research in 2022. I will show you how to find some of your competitor's top keywords along with their top pages by page views. If you know your competitor's most popular content and their top keywords, you can use that for your content and SEO strategy. It can be difficult to rank high and increase your website's visibility, but finding and optimizing for your competitor's