Surfside PPC

10:07
Facebook Boost Posts Step-By-Step Tutorial and Best Practices

by Best Webhosting Added 5 years ago 66 Views / 0 Likes

Discover how to boost Facebook Posts with our step-by-step tutorial. We will give you best practices for boosting Facebook posts and running Facebook Boost post ads so you can promote your posts to people who like your page, retargeting audiences, and audiences of people on Facebook. Our Facebook Boost Posts Tutorial for 2019 will give you some ideas for your next campaign. When you aren't sure the type of Facebook post you should boost, how you can b
16:13
Google Ads Bidding Strategy For New Campaigns - My Bidding Process in Google AdWords

by Best Webhosting Added 5 years ago 66 Views / 0 Likes

If you are looking for a Google Ads Bid Strategy for new campaigns, this is the video for you. I will cover how I set-up my bids when I create new campaigns in Google AdWords because your bidding strategy is so important in order to drive the most conversions at the lowest cost. Generally, I will start with the Manual CPC bid strategy and enable Enhanced CPC. In order to use the bidding strategy in Google Ads that I do, you will need to set-up convers
36:54
Microsoft Advertising Tutorial For Beginners - Step-By-Step Bing Ads Tutorial and Training

by Best Webhosting Added 5 years ago 66 Views / 0 Likes

Check out our Microsoft Advertising Tutorial for beginners, which is also a Bing Ads tutorial, but the Pay-Per-Click Advertising platform previously known as Bing Ads or Bing Advertising is now Microsoft Advertising or Microsoft Ads. If you are already running Google Ads search campaigns, you should also run Microsoft Advertising search campaigns as well because they will perform very similarly and it gives you additional volume for your budget. If yo
03:15
What is ROAS? Advertising and Marketing ROAS Explained for Beginners

by Best Webhosting Added 5 years ago 66 Views / 0 Likes

What is ROAS? ROAS stands for Return On Ad Spend. The definition of ROAS is ad revenue earned based on total advertising spend. Essentially, you are looking for your total revenue driven by an ad campaign and you want to compare it to your spend during the advertising campaign. It is important to monitor and compare your ROAS so you can see how your ads are performing through Google Ads, Microsoft Advertising, Facebook Ads, Twitter Ads, LinkedIn Ads,
14:03
Measure Results of YouTube Advertising Campaigns - Statistic Columns in Google Ads for Video

by Best Webhosting Added 3 years ago 66 Views / 0 Likes

Discover how to measure the results of your YouTube Advertising campaigns. When you run YouTube Ads, it's hard to know which statistics will be the most important. In addition, how do we know if people are watching and engaging with our video advertisement? In this video, I go over some different ways to understand the results of your YouTube Advertising campaigns by using statistic columns in your Google Ads account. You can learn about how often you
20:27
5 Holiday Keyword Research Best Practices 2022 - Rank Higher With SEO This Holiday Season

by Best Webhosting Added 3 years ago 66 Views / 0 Likes

When you are trying to improve your rankings and drive more organic traffic with SEO, you need to do keyword research. Holiday keyword research and Christmas keyword research can be vital for brands, and you need a Holiday SEO strategy. 5 Holiday keyword research & Content Creation Best Practices: 1. Start early to improve your results 2. Build a holiday keyword list 3. Understand what ranks for your keywords 4. Use ideas from your competitors 5. Crea
34:19
Google Ads Conversion Tracking 2023 - Google Analytics 4 & Google Tag Manager Button Clicks & Forms

by Best Webhosting Added 2 years ago 66 Views / 0 Likes

I will show you how to set-up Google Ads conversion tracking with Google Analytics 4 and Google Tag Manager. You will learn how to track button clicks, form submissions, and thank you pages as Google Ads conversions by using GA4 and GTM. With Google Analytics 4, you can track events like button clicks, form submits, scrolls, page views, and more. We can set events as conversions and import them into our Google Ads account. Video Description: Unlock th
15:34
What is Email Marketing? Email Marketing Overview For Beginners With Examples

by Best Webhosting Added 2 years ago 66 Views / 0 Likes

Email marketing is a powerful digital marketing strategy that involves sending commercial messages to a targeted audience via email. It is a cost-effective and efficient way for businesses to reach their customers and prospects, promote their products and services, and build brand awareness. Email marketing campaigns can include a variety of messages such as newsletters, promotional emails, transactional emails, and automated emails. These messages ca
20:48
Competitor Keyword Research 2023 Using Moz, ChatGPT, SpyFu & Google Keyword Planner

by Best Webhosting Added 2 years ago 66 Views / 0 Likes

Free competitor keyword research can be challenging, but doing a competitor analysis to find their top SEO keywords is a great way to find opportunities for your website. In this video, I will show you how to use free tools available through Moz & SpyFu along with tools like ChatGPT, Google Keyword Planner, The Hoth, Keywords Everywhere, RankingGap, and Wordstream. Not only can you find effective keywords to target, you can also create a huge list of
09:18
Google Ads Targeting vs Observation AKA Google AdWords Target And Bid vs Bid Only

by Best Webhosting Added 5 years ago 65 Views / 0 Likes

Discover the Google Ads Targeting vs Observation settings AKA Google AdWords Target And Bid vs Bid Only. We cover Google Ads Targeting and Google Ads Observation for Search Network, Shopping Network and Display Network campaigns. These only apply to the Google Search Network and Display Network, so these settings do not apply to Video Network Campaigns. You have a lot of options when it comes to campaign and ad group targeting settings. One of the opt
07:31
YouTube TrueView Video Discovery Ads Tutorial - TrueView Discovery Ads Explained

by Best Webhosting Added 5 years ago 65 Views / 0 Likes

Check out our YouTube Video Discovery Ads Tutorial for 2019. We cover everything you need to know about YouTube Discovery Ads including examples, where they appear on YouTube, and how to create YouTube Discovery Ads campaigns with your own YouTube Videos. YouTube Video Advertising can be difficult to learn at first, but this video will make it easier to understand one of the most popular formats. One of the best benefits of YouTube Video Discovery Ads
06:50
How to Set Up Google AdWords Mobile Call Only Campaigns Tutorial 2017

by Best Webhosting Added 5 years ago 65 Views / 0 Likes

Subscribe to the Surfside PPC YouTube channel! Visit us at http://www.surfsideppc.com for more information and for any PPC Advertising Services you might need for your business. Feel free to share our videos wherever you'd like. Discover how you can set-up Google AdWords Mobile Call Only campaigns. With call only campaigns, you only bid for phone calls to your business on devices that can make phone calls. Your ads will only show up with your phone nu
11:14
Google Ads Recommendations Page - How To Use The Google Ads Recommendations Tool

by Best Webhosting Added 5 years ago 65 Views / 0 Likes

If you are using Google Ads, you have probably seen the Recommendations tab in your account. Google AdWords Recommendations give you some tips and ideas for improving your campaigns. Ultimately, the goal is to help you improve your bidding strategy, find additional keywords for your campaigns, provide Google Ads ad creation recommendations, give you ideas for Google Ads extensions, and helping you drive more conversions for your campaign at a lower co
11:55
Google Ads Optimization Score and Recommendations

by Best Webhosting Added 5 years ago 65 Views / 0 Likes

Learn how to improve your Google Ads optimization score and why it's important to work on your optimization score to get the most out of your campaign. You can find your optimization score through the Google Ads columns or by clicking on the Recommendations tab in Google Ads An optimization score is shown for Search, Display, and Shopping campaigns. Your Google Ads optimization score is a percentage that ranges from 0% to 100%. When you apply or dismi
11:26
Google Ads Manager Accounts - How to Connect and Manage Your Clients Accounts With Google Ads

by Best Webhosting Added 5 years ago 65 Views / 0 Likes

Learn about Google Ads Manager Accounts so you can easily manage different Google Ads accounts for your clients. You will have to start by creating a Google account, creating a Google Ads account, and then creating a manager account. It can also be considered a Google Ads agency account because it can be used for agencies that are doing Google Ads Management for clients. Then, you just need to navigate to the Google Ads Manager login. Once you do that
17:17
Free Competitor Keyword Research & Content Research Tutorial 2022

by Best Webhosting Added 3 years ago 65 Views / 0 Likes

Discover how to do free competitor keyword research and free competitor content research in 2022. I will show you how to find some of your competitor's top keywords along with their top pages by page views. If you know your competitor's most popular content and their top keywords, you can use that for your content and SEO strategy. It can be difficult to rank high and increase your website's visibility, but finding and optimizing for your competitor's
20:23
10 Best Free Keyword Research Tools for 2022

by Best Webhosting Added 3 years ago 65 Views / 0 Likes

Check out my 10 favorite free keyword research tools for 2022. There are hundreds of SEO keyword tools that you can use, but they are not all worth your time. The combination of tools below will give you short-tail and long-tail keywords that you can focus on for your content. In addition, you can use some of the keywords below to plan your Google Ads or Microsoft Advertising campaigns. 10 Free Keyword Tools: Google Keyword Planner: https://ads.google
13:31
Google Ads Search Keyword Targeting and Search Terms - Broad, Phrase, and Exact Match Keywords

by Best Webhosting Added 3 years ago 65 Views / 0 Likes

Discover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords in this short video along with the search terms for different Ad Groups. You can get an understanding of the different types of keywords and the benefits of each keyword match type. I personally prefer to use Phrase Match keywords because they give you the best targeting and relevancy without sacrificing volu
03:51
What is Bing Ads? Bing Ads Explained in 4 Minutes

by Best Webhosting Added 5 years ago 64 Views / 0 Likes

We answer the question to What is Bing Ads? in just 4 minutes. We give a Bing Ads Overview and show you how to get a Bing Ads Coupon. If you are wondering about Bing Ads and How it Works, this video tutorial will certainly be helpful for you. Here at Surfside PPC, we love using Bing Ads along with Google AdWords because it gives you more access to inventory at a lower price. You can do Pay-Per-Click Advertising (PPC) on Bing and target people searchin
13:42
What is SEO? How Does SEO Work? SPPC SEO Tutorial #1

by Best Webhosting Added 5 years ago 64 Views / 0 Likes

What is SEO and how does SEO work? These are 2 questions that I will be answering in this video. When people ask 'What is SEO and how it works for websites?' It is a complex question. Ultimately, SEO stands for Search Engine Optimization and it is the process of ranking a website and content in search engines in order to drive organic search traffic. Generally, marketers will refer to Google since it is the largest search engine with the most complex
32:54
Keyword Research Tutorial for 2022

by Best Webhosting Added 3 years ago 64 Views / 0 Likes

Check out our keyword research tutorial for 2022. I cover SEO keyword research and keyword research for Google Ads by using the Google Keyword Planner. After this tutorial, you should understand how to find the best keywords for your business and how to find topics that you can cover with your content. Ultimately, keyword research helps you drive more conversions from search engines whether it is with organic search traffic or PPC Advertising campaign
3:44:35
Free Google Ads Course 2022 - Complete Step-By-Step Google AdWords Tutorial

by Best Webhosting Added 3 years ago 64 Views / 0 Likes

Check out my free Google Ads course, where I show you how to set-up different Google AdWords campaigns. You can get started with your first Google Ads campaign with ease by following my campaign. I will cover conversion tracking, billing, creating a Google AdWords account, setting up Google Ads search campaigns, performance max ads, discovery ads, display ads, youtube ads, remarketing ads, call-only ads, and more. You can learn everything you need to
02:31
What is AdLingo - AdLingo Conversational Display Ads With Google Ads Display Advertising

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

What is AdLingo? We cover AdLingo, which is a Google incubated product that allows you to run Conversational Display Ads through Google Display Advertising directly on the Display Network. AdLingo is a new service and you still need to be accepted to be able to use it. You can work directly with AdLingo to get started with your ads. Some of the benefits include that you can drive more engagement and be helpful to potential customers. You can quickly s
15:47
Facebook Canvas Ads Tutorial - Facebook Canvas Posts and Ad Examples

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

What is a Facebook Canvas Ad? Our Facebook Canvas Ads tutorial will teach you about the Facebook canvas builder, canvas posts, and show Facebook Canvas Ad Examples. Our goal is to give you a step-by-step look at what the Facebook Canvas Format is and how to use it properly. By the end of the video, you should have a strong understand of how to create Facebook Canvas Ads, how to use them as posts for your page, and how to add different components prope
24:03
Facebook Audiences Tutorial - Custom Audiences, Retargeting, Lookalike Audiences, and More

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

Check out our Facebook Audiences Tutorial updated for 2017-2018. We go through Facebook custom audiences, lookalike audiences, audience targeting, retargeting audiences, and email list audiences. There are a ton of different custom audiences you can create including engagement audiences, facebook video audiences, and more. You absolutely want to focus on creating a lot of successful Facebook Saved Audiences so you can continue to target them within yo
06:38
SEO vs PPC - Which One Should You Invest In First?

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

Search Engine Optimization vs Pay Per Click Advertising - Which One Should You Invest In First? When it comes to PPC vs SEO, you might have a limited amount of resources to put towards one or the other. You want to invest resources in search engine optimization and PPC advertising, but sometimes you have limited time or a limited budget and you need to pick one. We go through which one you should invest in and why. SEO vs. PPC Article on Surfside PPC:
15:49
Google Ads Attribution Models Explained and Attribution Reports in Google Analytics

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

Check out our video about Google Ads Attribution Models and Attribution Reports. We talk about Attribution Modeling in Google AdWords, Attribution Search Reports, and the Attribution Model Comparison Tool in Google Analytics. Lastly, you can learn how to understand what Attribution Model is best for driving conversions in your campaigns by using the Google Analytics Conversion reports including your multi-channel funnels report, assisted conversion re
30:53
15 Step Checklist After Launching a New Website

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

Check out my new website checklist so you can take the proper steps after launching a new website or for an existing website. You need to be able to measure your website traffic, understand your website analytics, run a fast website, create an SEO strategy, add an SSL Certificate to your website, enable a Content Delivery Network like Cloudflare, choose a theme design, choose a logo design, do keyword research, and more. These are some of the main ste
08:10
Should You Update Old URLs for SEO When You Update Content?

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

One question that marketers have frequently is whether or not they should update URLs when they are updating old content. It is a best practice to keep your content up to date, but it can be a challenge. If you update your old articles once per year, should you also update the URL each time you do it? The answer, in my opinion and based on comments from John Mueller, is no. Google and John Mueller have repeatedly said as far back as 2013 that you shou
16:54
8 Important SEO Benchmarks To Monitor Monthly - Top SEO Stats - SPPC SEO Tutorial #3

by Best Webhosting Added 5 years ago 63 Views / 0 Likes

Check out my video where I cover 8 SEO benchmarks that you should monitor for your business. These Search Engine Optimization benchmarks and statistics will help you measure the results of your SEO campaign. This is part 3 of the SPPC SEO Tutorial aka the Surfside PPC SEO Course for beginners. My goal is to show you how to rank higher in Google and how to improve your organic search engine traffic from some of the top search engines like Google, Bing,