Surfside PPC
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20:24
The 4Ps of Marketing, The Marketing Mix & Basics of Branding - #2 - From $0 to $2K
Added 54 Views / 0 LikesThe 4 Ps of Marketing include Product, Price, Place, and Promotion. The 4Ps of Marketing is also referred to as the Marketing mix. In this video, we will cover some of the basics of branding for beginners in addition to setting the product, price, place, and promotion for your business. As a business and a brand, you need to set expectations for your customer and consistently exceed them. You should focus on improvement over time, but your products an
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09:56
Create a Google Ads Performance Max Campaign 2022 - Marketing10
Added 54 Views / 0 LikesLearn how to create a Google Ads Performance Max campaign in under 10 minutes. I show you how to create Performance Max campaigns, how they work, how to create Asset Groups, why you want to use URL expansion, and how conversion tracking and conversion values help with the success of your campaign. Google Ads Performance Max Tutorial: https://www.youtube.com/watch?v=HMUawhBMp64 Marketing10 Playlist: https://www.youtube.com/watch?v=dLiNSmM_fSc&list=PLCK
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1:07:29
Part #2 - How To Create A Successful Amazon Affiliate Marketing Website 2022
Added 54 Views / 0 LikesCheck out part 2 of my free Amazon Affiliate Marketing course. In this video, I will show you how to configure your Amazon Affiliate Marketing website, some best practices for earning from Amazon Associates, and exactly how you can create a consistent Content Marketing strategy. Chapters: 00:00 Part 12 - Other Ways to Add Amazon Affiliate Products to your Website 09:39 Part 13 - Next Steps for Setting Up Our Amazon Affiliate Marketing Website 40:25 Pa
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09:35
Broad Match Keywords: Should You Upgrade Existing Google Ads Keywords to Broad Match
Added 54 Views / 0 LikesShould you upgrade existing keywords to Broad Match in your Google Ads search campaigns? One of the common optimization recommendations that Google Ads will give you is to target broad keywords instead of phrase match or exact match keywords. However, it's not always the best strategy for most advertisers. I believe broad match keywords are for advertisers who want to expand their overall search term volume and test their campaign. It will involve mor
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05:24
What is Quality Score? Google Ads Quality Score Explained For Beginners
Added 54 Views / 0 LikesGoogle Ads Quality Score is a 0-10 rating given to advertisers for every keyword they are bidding on with Google Ads. Quality Score measures Ad Quality and uses variables such as Expected clickthrough rate (CTR), Ad relevance, and Landing page experience. Why Is Quality Score Important? While Quality Score is not used in the ad auction, it can help advertisers understand how to improve their campaigns. Any time you have an “Average” or “Below average”
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22:47
Best WordPress Search Plugins - Improving & Tracking Website Searches - #16 - From $0 to $2K
Added 53 Views / 0 LikesDiscover the best WordPress search plugins to improve the search form and the search results on your website. There are plenty of WordPress website search plugins and you can choose from free site search plugins and premium site search plugins. While I have not tested every single plugin, I go through the top-rated options in this video. In addition, I show you how to track site search in Google Analytics and GA4. You can track how many people have vi
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08:43
Google Ads Combined Segments Explained For Beginners 2022
Added 53 Views / 0 LikesLearn everything you need to know about Google Ads Combined Segments and how you can use them for your ad campaigns. Reach users who are in multiple Segments rather than targeting each audience Segment separately. For example, I can combine the Homeowners segment with the Air Conditioners In-Market segment. You can choose people who must be in 5 segments. Available for Search, Display, and Video campaigns.
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06:11
Google Ads Affinity Segments Explained For Beginners
Added 53 Views / 0 LikesLearn everything you need to know about Affinity Segments in Google Ads, which were previously referred to as Affinity Audiences. You can easily target Affinity Segments with your Google AdWords campaigns. Reach users who have shown an interest or a passion about a given topic. Affinity segments allow you to target broad audiences based on their interests. They are available for Search, Display, Video, Discovery, and Shopping campaigns.
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04:54
What is CPL? Cost-Per-Lead Explained For Beginners
Added 53 Views / 0 LikesCalculation of all Marketing expenditures and the total number of new leads driven to a business. The average cost for 1 lead based on all the Marketing and Advertising expenses is the CPL. Cost Per Lead effectively tells a business how much they spent for each unique lead over a given time period. It could be CPL for the year, CPL for the month, or CPL for the quarter. You want a low Cost-Per-Lead because that means you are driving leads effectively
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09:55
How to Create Google Ads Discovery Campaigns - Marketing10
Added 52 Views / 0 LikesCheck out our Google Ads Discovery Campaigns tutorial in under 10 minutes. I go over how to create Discovery Ads and some of the different targeting options you have as well. We have plenty of strategies and best practices for Discovery campaigns so you can get the most out of your campaign. It is very easy to create Google native ads and set-up a campaign to drive leads and sales. You definitely want to create campaigns that optimize for your key per
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14:20
7 Google Ads Budgeting and Forecasting Tips For Beginners - Spend Your Budget More Efficiently
Added 52 Views / 0 LikesLearn about setting your Google Ads Budgets and how Google Ads Budgeting works for your campaign. We have great tips to forecast campaign results based on your previous conversion and conversion value data. You can view our 7 budgeting and forecasting tips below. If you have a set amount you want to spend per month, the tips below will help you do it optimally. 7 Google Ads Budgeting Tips: 1. Use Conversion tracking: The best way to efficiently spend
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24:16
Google Ads Keyword Research Tutorial for 2022
Added 52 Views / 0 LikesCheck out our Google Ads keyword research tutorial for 2022. I go over everything you need to know about finding the best Google Ads keywords for your business. The Google Keyword Planner, which is the Google Ads keyword research too, is completely free so you can easily use it once you create your Google Ads account. You may be wondering: "How do I do Google Ads Keyword Research?" This is where this video comes in handy. I will show you everything fr
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04:31
Google Ads Detailed Demographics Segments Explained For Beginners 2022
Added 52 Views / 0 LikesLearn everything you need to know in order to get started with detailed demographics segments in Google Ads. Reach users based on characteristics about who they are. For example, you can target Homeowners, Current College Students, and Parents of Infants (0-1 years old). Best used when creating Combined Segments. They are available for Search, Display, Video, Discovery, and Shopping campaigns. Detailed demographics audiences in Google AdWords can help
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05:52
Google Ads In-Market Segments Explained For Beginners 2022
Added 52 Views / 0 LikesLearn everything you need to know about targeting In-Market segments through Google Ads. Reach users who are in the market for a specific product or service. In-Market segments allow you to target people who have recently shown an interest in purchasing something. They are available for Search, Display, Video, Discovery, and Shopping campaigns.
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18:14
Google Ads Location & Geo-Targeting Overview and Best Practices - Reach The Right Customers
Added 52 Views / 0 LikesWhen it comes to Google Ads Geotargeting and Location Targeting, there's no shortage of options. You can target Countries, States, Counties, Nielsen, DMA Regions, Cities, Radius Targeting, Congressional Districts, Zip Codes, Airports, Universities, and Neighborhoods. You can target or exclude people and you can also target by presence or interest. Location targeting is based on a variety of signals, including users' settings, devices, and behavior on
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34:09
YouTube Advertising Targeting for 2022 - Best Practices to Drive Conversions
Added 51 Views / 0 LikesLearn everything you need to know about the different YouTube Advertising targeting options. I will cover everything including Remarketing audiences, custom audience segments, in-market audiences, life events, demographic targeting, content targeting, and more. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX Yo
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19:41
10 Google Ads Best Practices - Drive More Conversions With Your Google Ads Campaigns
Added 51 Views / 0 LikesDrive more conversions with my 10 important Google Ads Best Practices. There are plenty of Google Ads tips and tricks to go along with the best practices I present in this video. Ultimately, you want to create campaigns that are geared to drive conversions and drive value for your business. In this video, I will show you how to get your campaign off on the right foot so you can focus on improving your landing pages, improving your offer, and refining
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13:14
February 2021 Results & March-April 2021 Strategy - #17 - From $0 to $2K
Added 50 Views / 0 LikesCheck out our results from February, 2021 and our Marketing strategy for March and April, 2021. We will continue to talk about how to grow our website traffic, how to grow a social media audience, and how to grow our website revenue with affiliate marketing and advertising. My major goal is to improve our content marketing strategy and early content creation is one of the most difficult aspects. Important Notes: - My goal is to have 100 published blog
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08:17
What is MRR and ARR? Monthly Recurring Revenue & Annual Recurring Revenue Explained For Beginners
Added 50 Views / 0 LikesIf you are interested in learning what MRR and ARR means for subscription-based businesses, this is the video for you. I will give you a quick explanation of Monthly Recurring Revenue and Annual Recurring Revenue so you can apply it to your business. Monthly Recurring Revenue: A calculation of your total number of subscribers and the amount they are billed monthly. Subscription-based companies use MRR to determine how much they make in a given month.
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11:03
What is Copywriting? Copywriting Explained For Beginners
Added 50 Views / 0 LikesCopywriting is a type of writing that aims to sell products or services by creating persuasive content. It's all about crafting words that grab attention, communicate selling points, and convince people to take action and become customers. In this article, we'll learn about the copywriting process, see examples of copywriting in different places, and understand some important concepts for successful business writing. The Copywriting Process Copywritin
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4:20:20
How To Create A Successful Amazon Affiliate Marketing Website 2022
Added 49 Views / 0 LikesCheck out my free Amazon Associates course for 2022. I will show you how to create a successful Amazon Affiliate Marketing website from scratch. You can learn everything you need to know about promoting Amazon Affiliate products, Amazon Affiliate Marketing websites, and maximizing your earnings with Amazon Associates. I will not by selling you anything in this video. Chapters: 0:00 Notes about the course 04:11 Getting Started with Amazon Associates 13
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11:59
YouTube In-Feed Video Ads Tutorial 2022
Added 49 Views / 0 LikesDiscover how to create YouTube In-Feed Video Ads in 2022. In this tutorial, I will show you where In-Feed Video ads run on YouTube, how to use the effectively, and some best practices for promoting your content. When it comes to promoting your content, the best way to do it is with in-feed video ads. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&li
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18:14
Google Ads Discovery Campaigns Tutorial 2022 - Examples and Best Practices
Added 48 Views / 0 LikesCheck out our Google Ads Discovery Campaign tutorial for 2022. We create a campaign step-by-step and show some Discovery ads examples and best practices as well. You can learn everything you need to know in order to create your first campaign and run a promotion. You want to start with conversion tracking so you can optimize for your key performance indicator. Discovery campaigns can run across Gmail, YouTube, and Google Discover. They are a great opt
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15:22
SKAGs Best Practices: Single Keyword Ad Groups in Google Ads
Added 48 Views / 0 LikesSKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword. In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.
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03:44
What is CAC? Customer Acquisition Costs Explained for Beginners
Added 48 Views / 0 LikesIf you have your own business and you are driving customers, you need to know your CAC, aka your Customer Acquisition Cost. Customer Acquisition Cost is the average cost to drive new customers over a given time period. CAC takes into account the total expenditure on all Marketing, Advertising, and Sales for the period, which you then divide by the number of new customers for the period. Customer Acquisition Costs: - Employee salaries & expenses - All
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04:40
Google Ads Display Expansion For Search Campaigns - Should You Use It
Added 48 Views / 0 LikesShould you use Display Expansion for your Google Ads search campaigns? You may get a Recommendation that says "Get more conversions at a similar CPA using unspent budget with the revamped Google Display Network Expansion feature. Display Expansion on Search campaigns can help you get additional conversions on the Google Display Network using unspent Search budgets at a similar cost per conversion as Search. Your overall budget cap will be observed, an
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05:08
How To Set Bid Limits with Google Ads - Setting Maximum Bids or Minimum Bids With Your Bid Strategy
Added 48 Views / 0 LikesDiscover how to set bid limits in your Google Ads account. We can show you how to set minimum bid limits and maximum bid limits with your Google Ads Bid Strategy.
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09:01
What is USP? Unique Selling Proposition Explained For Beginners
Added 48 Views / 0 LikesUSP stands for Unique Selling Proposition or Unique Selling Point. USP refers to the main benefit that a company is promoting when selling its products and services. USP Definition: USP is also called unique selling point. It is the unique benefit that a company uses to sell its products or services. It's another way for a company to communicate differentiation: "Here's why you should buy from us instead of them." Why is USP Important? A company's USP
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11:09
What is Content Marketing? An Introduction to Content Marketing For Beginners
Added 48 Views / 0 LikesAre you a beginner looking to learn about content marketing? In this video, we'll give you a brief introduction to content marketing, covering the basics and giving you a few tips to get started. We'll explain what content marketing is, how it can benefit your business, and how to create content that will engage your audience. Plus, we'll discuss some of the best practices for content marketing and how to measure your success. By the end of this video
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14:24
4 Google Ads Smart Bidding Strategies - Maximize Conversion Value & Conversions, Target ROAS & CPA
Added 47 Views / 0 LikesCheck out my video about Smart Bidding strategies for Google Ads, which includes Maximize Conversion Value, Target ROAS, Maximize Conversions, and Target CPA. Target Return on Ad Spend and Target Cost Per Action are 2 of the best Google Ads bidding strategies you can use. It's important to use conversion tracking and smart bidding with your Google AdWords campaigns. Smart Bidding Article on Surfside PPC: https://surfsideppc.com/google-ads-smart-biddin
