Surfside PPC
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15:34
What is Email Marketing? Email Marketing Overview For Beginners With Examples
Added 14 Views / 0 LikesEmail marketing is a powerful digital marketing strategy that involves sending commercial messages to a targeted audience via email. It is a cost-effective and efficient way for businesses to reach their customers and prospects, promote their products and services, and build brand awareness. Email marketing campaigns can include a variety of messages such as newsletters, promotional emails, transactional emails, and automated emails. These messages ca
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16:16
ChatGPT For YouTube Channel Growth: Boost Your YouTube Channel's Views, Engagement, and Subscribers
Added 14 Views / 0 LikesIn this video, we will be showing you how to use ChatGPT to grow your YouTube channel. ChatGPT is a powerful tool that can help you with everything from generating video ideas to creating titles, descriptions, and tags. There is a lot you can do with ChatGPT to get the most out of your YouTube channel. In this video, you will learn every best practice you need to know to get more subscribers and video views. We all want to increase the YouTube watch t
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11:00
YouTube Advertising Target Frequency Campaigns 2022
Added 13 Views / 0 LikesLearn everything you need to know about YouTube Target Frequency ads. With Target Frequency YouTube Advertising campaigns, you can reach people with your ads multiple times. For example, I can create 3 video ads and choose to serve them to the same people 2-4 times on average during a given week. It is a great way to make sure people are seeing your message multiple times. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo Yo
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06:09
An Update to Google Ads Similar Segments For 2022-2023
Added 13 Views / 0 LikesGoogle Ads announced an upgrade to Similar Audience Segments on November 1, 2022. They have announced that Similar Segments will be removed in August, 2023 and they will no longer be created by May, 2023. If advertisers are using Similar Segments then their segments will be gone in current campaigns starting August of 2023. Google Ads announced that starting May 2023, new similar audiences segments will stop being created, and your current similar aud
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21:32
Google Display Ads Remarketing (Your Data Segments) Tutorial 2022
Added 13 Views / 0 LikesCheck out my Google Display Remarketing Tutorial. If you are running Display Advertising Google Ads campaigns, you need to know how to incorporate Your Data segments, which is also referred to as Retargeting. Google Ads Remarketing has been one of the best ways to drive conversions, revenue, leads, and sales. If you want more out of your Google Display Ads campaigns, try Remarketing. In this video, I will give you the step-by-step process for improvin
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11:59
Google Ads Search Campaign Structure - How To Create Successful Campaigns
Added 13 Views / 0 LikesCheck out my video about how to set up your Google Ads search campaign structure. I will show you how to structure your campaign, ad groups, keywords, ads, and landing pages. It is important to organize your campaigns and this video will give you a step-by-step process for creating an organized campaign that drives conversions for your business.
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05:11
How to Install Google Tag Manager on a Shopify Website
Added 13 Views / 0 LikesDiscover the step-by-step process for creating a new Google Tag Manager account and how to install Google Tag Manager on Shopify with ease. To install Google Tag Manager on your Shopify website, you will need to create a Google Tag Manager account and generate a container code. Once you have the container code, you can follow the steps in the video to install on your website. After you have installed the Google Tag Manager container code on your Shopi
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08:10
What is Google Trends? Google Trends Explained For Beginners
Added 13 Views / 0 LikesWhat is Google Trends is the question this video answers. Where trends begin, Google Trends gives you the stories, insights, and facts to make informed decisions that transform business. Google Trends is a free tool offered by Google that allows users to see trending topics, trending news stories, and trending search terms. Google Trends provides access to how popular certain search terms and keywords are. It has a variety of applications for marketer
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15:48
11 Popular YouTube Video Types - Drive More Views For Your Channel
Added 13 Views / 0 LikesIn this video, we'll explore 11 of the most popular types of YouTube videos that get viewed frequently. You can drive more video views for your channel by incorporating these video types. They are easy to incorporate for the most part and a lot of the options on this list will help channel owners increase their youtube video views and drive more subscribers. 11 Types of YouTube Videos That Get a Lot of Views - Video ideas for YouTube channel owners to
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24:04
YouTube Upload Checklist - Boost Your Video Rankings and Increase Video Views
Added 13 Views / 0 LikesCheck out my YouTube upload checklist to boost your YouTube SEO rankings and increase views. Follow these best practices to improve video visibility, attract more viewers, and increase your chances of success on YouTube. Helpful URLs: YouTube Upload Checklist PDF: https://surfsideppc.com/wp-content/uploads/2023/04/YouTube-Upload-Checklist.pdf How to Use YouTube Analytics: https://www.youtube.com/watch?v=7H62mnVE_S0 YouTube SEO Tutorial 2023: https://w
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06:24
What is Keyword Research and Why is it Important?
Added 13 Views / 0 LikesKeyword research is a Marketing strategy to identify the top search terms and phrases for a business. Top search terms can be identified by looking at search volume and average bids through PPC Advertising channels like Google Ads. Keyword research ultimately involves creating a list of the most popular and valuable search queries that potential customers use on search engines to find information, products, and/or services. Goal of Keyword Research: T
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13:14
February 2021 Results & March-April 2021 Strategy - #17 - From $0 to $2K
Added 12 Views / 0 LikesCheck out our results from February, 2021 and our Marketing strategy for March and April, 2021. We will continue to talk about how to grow our website traffic, how to grow a social media audience, and how to grow our website revenue with affiliate marketing and advertising. My major goal is to improve our content marketing strategy and early content creation is one of the most difficult aspects. Important Notes: - My goal is to have 100 published blog
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13:03
YouTube Advertising Costs Explained
Added 12 Views / 0 LikesIf you are wondering how much YouTube advertising costs you as an advertiser, I have an explanation for you. It can be difficult to know how much you will spend, how much to budget, and how much it will cost you to run video ads on YouTube. How much does it cost per view? That's a question that I will answer for you. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch
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11:59
YouTube In-Feed Video Ads Tutorial 2022
Added 12 Views / 0 LikesDiscover how to create YouTube In-Feed Video Ads in 2022. In this tutorial, I will show you where In-Feed Video ads run on YouTube, how to use the effectively, and some best practices for promoting your content. When it comes to promoting your content, the best way to do it is with in-feed video ads. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&li
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16:13
YouTube Advertising Efficient Reach Campaigns 2022 Tutorial
Added 12 Views / 0 LikesLearn everything you need to know about YouTube Ads Efficient Reach campaigns. You can run your YouTube Advertising campaigns using your YouTube channel and a Google Ads account. With Efficient Reach campaigns, you will utilize Target CPM bidding and you can use a mix of bumper ads and skippable in-stream ad formats to reach people at a low cost. It is the perfect campaign to build brand awareness and drive product consideration. Free YouTube Advertis
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03:44
What is CAC? Customer Acquisition Costs Explained for Beginners
Added 12 Views / 0 LikesIf you have your own business and you are driving customers, you need to know your CAC, aka your Customer Acquisition Cost. Customer Acquisition Cost is the average cost to drive new customers over a given time period. CAC takes into account the total expenditure on all Marketing, Advertising, and Sales for the period, which you then divide by the number of new customers for the period. Customer Acquisition Costs: - Employee salaries & expenses - All
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09:01
What is USP? Unique Selling Proposition Explained For Beginners
Added 12 Views / 0 LikesUSP stands for Unique Selling Proposition or Unique Selling Point. USP refers to the main benefit that a company is promoting when selling its products and services. USP Definition: USP is also called unique selling point. It is the unique benefit that a company uses to sell its products or services. It's another way for a company to communicate differentiation: "Here's why you should buy from us instead of them." Why is USP Important? A company's USP
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18:14
Google Ads Location & Geo-Targeting Overview and Best Practices - Reach The Right Customers
Added 12 Views / 0 LikesWhen it comes to Google Ads Geotargeting and Location Targeting, there's no shortage of options. You can target Countries, States, Counties, Nielsen, DMA Regions, Cities, Radius Targeting, Congressional Districts, Zip Codes, Airports, Universities, and Neighborhoods. You can target or exclude people and you can also target by presence or interest. Location targeting is based on a variety of signals, including users' settings, devices, and behavior on
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19:41
10 Google Ads Best Practices - Drive More Conversions With Your Google Ads Campaigns
Added 12 Views / 0 LikesDrive more conversions with my 10 important Google Ads Best Practices. There are plenty of Google Ads tips and tricks to go along with the best practices I present in this video. Ultimately, you want to create campaigns that are geared to drive conversions and drive value for your business. In this video, I will show you how to get your campaign off on the right foot so you can focus on improving your landing pages, improving your offer, and refining
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11:09
What is Content Marketing? An Introduction to Content Marketing For Beginners
Added 12 Views / 0 LikesAre you a beginner looking to learn about content marketing? In this video, we'll give you a brief introduction to content marketing, covering the basics and giving you a few tips to get started. We'll explain what content marketing is, how it can benefit your business, and how to create content that will engage your audience. Plus, we'll discuss some of the best practices for content marketing and how to measure your success. By the end of this video
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14:26
Keyword Research for Blog Posts - Finding Topic Ideas and Optimizing Blogs for SEO
Added 12 Views / 0 LikesCheck out my video where I go over blog post keyword research. Not only will I show you some tips for finding content ideas, but also some tips for on-page SEO and keyword optimization after you have published a new blog post. Keyword research for blog posts and blogs is pretty simple once you get started with your niche. Related Videos: Keyword Research Course 2023: https://www.youtube.com/watch?v=13LSSmNwp7I Keyword Research for SEO: https://www.you
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09:01
Google Ads WooCommerce Conversion Tracking - Track Purchase Conversions For a WooCommerce Website
Added 12 Views / 0 LikesIn this video, I will show you how to set-up Google Ads conversion tracking for your WooCommerce website. If you have a WordPress website and you are selling products through a WooCommerce store, this is the video for you. You can easily sell more products and tie sales back to your Google Ads campaigns. By setting up conversion tracking, you can optimize your Google Ads campaigns to drive more sales for your WooCommerce business.
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12:43
10 Day Content Marketing Blitz - #22 - From $0 to $2K
Added 11 Views / 0 LikesCheck out our 10-Day content marketing blitz where we give you a framework to create your own content marketing strategy. It can be very difficult to research content, create content, and market your content. That's why we need a consistent strategy to create, manage, and update our content to keep it relevant. Ultimately, we all want to drive more website traffic without hurting our conversion rate. The best way to do that is with more organic traffi
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18:25
YouTube Advertising Strategy Checklist 2022
Added 11 Views / 0 LikesCheck out my YouTube Advertising strategy checklist, where I cover exactly how I set-up campaigns from planning to promotion to creating YouTube video ads to running a successful conversions campaign. With any form of advertising, we want to drive results, which equals revenue for our business. If we can consistently drive revenue and conversions, we can effectively grow our business with video advertising. Free YouTube Advertising Course: https://www
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17:11
YouTube Advertising Bumper Ads 2022
Added 11 Views / 0 LikesLearn everything you need to know about YouTube 6 second video ads, which are also called YouTube Bumper Ads. When it comes to YouTube Advertising, there are plenty of options to choose from that help you build brand awareness, drive product consideration, and drive conversions for your business. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=P
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04:15
What is A/B Testing? Marketing and Advertising A/B Tests Explained
Added 11 Views / 0 LikesHave you ever ran an A/B test during an Advertising or a Marketing campaign? It can be a great way to improve the performance of your Advertising efforts because you can improve your ad copy, landing pages, targeting, and more. AB Testing is also considered split testing because you are testing 2 variables and variations to see what drives better performance for your business. A/B Testing Definition: Marketing strategy where you test 2 variations of s
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05:32
What is UX? User Experience Explained For Beginners
Added 11 Views / 0 LikesUX is the actual experience that a user has when interacting with a business and its products and/or services. User Experience involves the interaction and overall experience that a user has with a company's products/services from start to finish. Every aspect of interaction that a person has with a company, its technology, and its products/services encompasses UX. UX Design: When designers manage and improve every aspect of User Experience. UX Design
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05:08
How To Set Bid Limits with Google Ads - Setting Maximum Bids or Minimum Bids With Your Bid Strategy
Added 11 Views / 0 LikesDiscover how to set bid limits in your Google Ads account. We can show you how to set minimum bid limits and maximum bid limits with your Google Ads Bid Strategy.
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03:34
What is B2B and B2C? B2B and B2C Explained For Beginners
Added 11 Views / 0 LikesB2B stands for Business-to-Business and it involves any transaction between two businesses. When one business sells their products/services to other businesses, it is considered a B2B business. B2C stands for Business-to-Consumer and it involves any transaction between a business and a consumer. When one business sells their products or services to consumers, they are considered a B2C business. Example of B2B and B2C: I create a fitness eCommerce stor
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09:35
Broad Match Keywords: Should You Upgrade Existing Google Ads Keywords to Broad Match
Added 11 Views / 0 LikesShould you upgrade existing keywords to Broad Match in your Google Ads search campaigns? One of the common optimization recommendations that Google Ads will give you is to target broad keywords instead of phrase match or exact match keywords. However, it's not always the best strategy for most advertisers. I believe broad match keywords are for advertisers who want to expand their overall search term volume and test their campaign. It will involve mor
