Surfside PPC
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25:07
9 Free Ways to Speed Up Your WooCommerce WordPress Website - #18 - From $0 to $2K
Added 36 Views / 0 LikesDiscover how to increase your website page speed with a WooCommerce WordPress website. We show free ways to speed up your WordPress website using a variety of plugins and a CDN like Cloudflare. Our goal is fast loading times so people do not bounce off of our website. You want to utilize a Content Delivery Network (CDN) like Cloudflare along with the best WordPress caching plugin to deliver your content. 9 Free Methods to Speed Up Your WordPress Websi
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18:43
Google AdSense Auto Ads 2021: Complete Overview For Beginners Part 1
Added 36 Views / 0 LikesLearn everything you need to know about Google AdSense Auto Ads for WordPress. I show you how to set-up Google AdSense Auto Ads on your WordPress websites, best practices for implementation, tips for getting started, how to use Head, Footer, and Post Injections to place your code, and how to use Ad Inserter to place additional advertisements on your website. Google AdSense Auto Ads Tips and Best Practices: - 1 piece of code on your website. - You choo
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03:44
What is CAC? Customer Acquisition Costs Explained for Beginners
Added 36 Views / 0 LikesIf you have your own business and you are driving customers, you need to know your CAC, aka your Customer Acquisition Cost. Customer Acquisition Cost is the average cost to drive new customers over a given time period. CAC takes into account the total expenditure on all Marketing, Advertising, and Sales for the period, which you then divide by the number of new customers for the period. Customer Acquisition Costs: - Employee salaries & expenses - All
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03:34
What is B2B and B2C? B2B and B2C Explained For Beginners
Added 36 Views / 0 LikesB2B stands for Business-to-Business and it involves any transaction between two businesses. When one business sells their products/services to other businesses, it is considered a B2B business. B2C stands for Business-to-Consumer and it involves any transaction between a business and a consumer. When one business sells their products or services to consumers, they are considered a B2C business. Example of B2B and B2C: I create a fitness eCommerce stor
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09:01
What is USP? Unique Selling Proposition Explained For Beginners
Added 36 Views / 0 LikesUSP stands for Unique Selling Proposition or Unique Selling Point. USP refers to the main benefit that a company is promoting when selling its products and services. USP Definition: USP is also called unique selling point. It is the unique benefit that a company uses to sell its products or services. It's another way for a company to communicate differentiation: "Here's why you should buy from us instead of them." Why is USP Important? A company's USP
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10:30
What is Keyword Planning? The Importance of Keyword Planning for SEO
Added 36 Views / 0 LikesKeyword Planning is the plan of how you will target a keyword on your SEO keyword list with blog content, product categories, video content, visual content, advertisements, and any other helpful resources with the purpose of connecting with your target audience, ranking high in search engines, and driving traffic to your website. Related Videos: Keyword Research Course 2023: https://www.youtube.com/watch?v=13LSSmNwp7I Keyword Research for SEO: https:/
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19:17
Facebook Ads Dynamic Creative For Image Ads Tutorial
Added 35 Views / 0 LikesCheck out our Facebook Ads Dynamic Creative for Image Ads tutorial. We cover dynamic creative Facebook Ads and dynamic creative optimization and reporting, so you can learn everything you need to know about creating these types of ads for your Facebook Ads campaigns. I highly recommend using them because you can create hundreds of ad combinations at once by uploading anywhere from 10 images, 10 videos, or 10 slideshows to reach people with the right m
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30:18
Step-By-Step Gmail Ads 2020 Tutorial
Added 35 Views / 0 LikesCheck out my Gmail Ads Tutorial for Beginners with examples, ad formats, targeting, and campaign creation best practices. I will show you how to create a Gmail Ads campaign in Google Ads step-by-step. If you have a Gmail account, you have probably seen ads at the top of your inbox. These are also known as Gmail Ads, and they are a form of Google Display Ads that are targeted only to people's Gmail inboxes, specifically in the Social tab and the Promot
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18:25
YouTube Advertising Strategy Checklist 2022
Added 35 Views / 0 LikesCheck out my YouTube Advertising strategy checklist, where I cover exactly how I set-up campaigns from planning to promotion to creating YouTube video ads to running a successful conversions campaign. With any form of advertising, we want to drive results, which equals revenue for our business. If we can consistently drive revenue and conversions, we can effectively grow our business with video advertising. Free YouTube Advertising Course: https://www
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21:32
Google Display Ads Remarketing (Your Data Segments) Tutorial 2022
Added 35 Views / 0 LikesCheck out my Google Display Remarketing Tutorial. If you are running Display Advertising Google Ads campaigns, you need to know how to incorporate Your Data segments, which is also referred to as Retargeting. Google Ads Remarketing has been one of the best ways to drive conversions, revenue, leads, and sales. If you want more out of your Google Display Ads campaigns, try Remarketing. In this video, I will give you the step-by-step process for improvin
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06:24
What is Keyword Research and Why is it Important?
Added 35 Views / 0 LikesKeyword research is a Marketing strategy to identify the top search terms and phrases for a business. Top search terms can be identified by looking at search volume and average bids through PPC Advertising channels like Google Ads. Keyword research ultimately involves creating a list of the most popular and valuable search queries that potential customers use on search engines to find information, products, and/or services. Goal of Keyword Research: T
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09:55
December and January Updates - #14 - From $0 to $2K
Added 34 Views / 0 LikesIn this video, I show my December and January updates for the From $0 to $2K series. While the growth has slowed and we saw some decreases, there is still encouraging numbers, most notably from our Google Search Console data.
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11:57
How The Google Ads Auction Works
Added 34 Views / 0 LikesDiscover how the Google Ads Auction works so you know how Google AdWords determines what ads should show when. It can be difficult to know why Google displays certain advertisements for certain search terms, but this video should help clear that up for you. 5 Google Ads Auction Factors: 1. Your bid 2. The quality of your ads 3. The expected impact from your ad assets and other ad formats 4. Your Ad Rank 5. The context of your ad
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19:53
6 Ways To Enhance Your SEO Strategy With Google Trends
Added 34 Views / 0 LikesDiscover 6 different ways to improve your SEO strategy with Google Trends. Google Trends for SEO is a good tool, but not the only tool you will need. It can be helpful when you are finding the best keywords, trending searches, and trending locations for your niche. In addition, you can take advantage of real-time trends as well and get more traffic out of your stories.
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10:18
Google Ads Geofencing - Geotargeting Guide For Google AdWords
Added 33 Views / 0 LikesCheck out our Google Ads Geofencing guide so you can learn how to use Geofencing with Google AdWords. You want to make sure your location targeting set with Google Ads so your Geotargeting is set for the best possible locations for your business. Geographic targeting with Google Ads doesn't have to be difficult, we go through a simple process for setting your locations and making sure that only people in your targeted locations see your advertisements
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17:06
7 Google Ads Automated Bidding Strategies Explained
Added 33 Views / 0 LikesGoogle Ads offers a variety of automated bidding strategies to help advertisers optimize their ad performance. In this video, I will go over each Google Ads automated bid strategy, core benefits, and when to use each one. For most of the automated bidding strategies (maximize conversions, maximize conversion value, target cpa, target roas, and enhanced cpc) you will need to have conversion tracking set-up in your Google Ads account. Automated Bidding
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27:50
6 Quick Google Display Ads Optimization Tips 2022
Added 32 Views / 0 LikesThere are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids + Conversions, Location of Ads, and your Offer. It can be difficult to optimize Google Ads campaigns, but when it comes to the Google Display Network, you really need to focus on reaching the right audience with the right offer at the right time. 1. Optimize Your Landing Pages Some questions to ask yourself ab
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05:06
What is CLV? Customer Lifetime Value Explained For Beginners - Formula, Example, Definition
Added 32 Views / 0 LikesCustomer Lifetime Value is the average monetary value of each customer to your business. CLV takes into account how much a unique customer is expected to spend with your business. It is an important metric so you know how much new customers are worth to your business over their lifespan as a customer. We have the customer lifetime value formula, definition, examples in marketing, calculator, and more. You can easily learn everything you need to know a
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14:24
4 Google Ads Smart Bidding Strategies - Maximize Conversion Value & Conversions, Target ROAS & CPA
Added 32 Views / 0 LikesCheck out my video about Smart Bidding strategies for Google Ads, which includes Maximize Conversion Value, Target ROAS, Maximize Conversions, and Target CPA. Target Return on Ad Spend and Target Cost Per Action are 2 of the best Google Ads bidding strategies you can use. It's important to use conversion tracking and smart bidding with your Google AdWords campaigns. Smart Bidding Article on Surfside PPC: https://surfsideppc.com/google-ads-smart-biddin
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08:10
What is Google Trends? Google Trends Explained For Beginners
Added 32 Views / 0 LikesWhat is Google Trends is the question this video answers. Where trends begin, Google Trends gives you the stories, insights, and facts to make informed decisions that transform business. Google Trends is a free tool offered by Google that allows users to see trending topics, trending news stories, and trending search terms. Google Trends provides access to how popular certain search terms and keywords are. It has a variety of applications for marketer
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07:32
What is Keyword Density? What is a Good Keyword Density for SEO?
Added 32 Views / 0 LikesIn this video, I will go over keyword density and give you some examples of keyword density for popular searches so you can improve your SEO strategy. Keyword density is one of the many factors you should consider when you want to rank higher in search engines. When you are doing keyword research and creating content, you need to avoid keyword stuffing. Keyword Density on Surfside PPC: https://surfsideppc.com/keyword-density/ What is Keyword Density?
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08:05
How to Install Google Search Console on Shopify
Added 30 Views / 0 LikesGoogle Search Console is a free tool offered by Google that helps you monitor, maintain, and improve your site's presence in Google Search results. It provides valuable insights into how Google crawls and indexes your site, as well as any potential issues that could be affecting your site's visibility. By installing Google Search Console on your Shopify store, you can gain a better understanding of how your site is performing in search results, which
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18:37
6 YouTube Ads Best Practices for Successful Campaigns
Added 29 Views / 0 LikesCheck out 6 of the best tips and strategies for YouTube Ads. Our YouTube Advertising Best Practices will help you run successful campaigns that drive conversions with your videos. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX YouTube Advertising on Surfside PPC: https://surfsideppc.com/youtube-advertising/ Yo
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10:48
7 Unique Keyword Research Tips in 10 Minutes
Added 28 Views / 0 LikesHere are 7 unique keyword research tips to continue to optimize your website for keywords and topics. I go over SEO keyword research tips that are easy to follow and Google Ads keyword research tips. It can be difficult to find the right keywords for your business. 7 Keyword Research Tips: 1. Research each keyword on your list to see what pages are currently ranking high on Google 2. Focus on long-tail keywords if you want to rank for a popular short-
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28:40
YouTube SEO Tools To Improve Your YouTube SEO Strategy
Added 28 Views / 0 LikesYouTube SEO tools are invaluable for content creators who want to drive more views, increase subscribers, and rank higher on YouTube and Google. TubeBuddy, VidIQ, YouTube Autocomplete, YouTube Studio Analytics, Google Keyword Planner, KeywordsEverywhere.com, KeywordTool.io, Google Trends, TubeBuddy Upload Checklist, YouTube Rank Tracking Tools, Canva for Thumbnails, and ChatGPT are powerful tools that provide insights, suggestions, and optimization fe
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24:13
Seasonal Content: Improve Your Seasonal Content Marketing Strategy - #19 - From $0 to $2K
Added 26 Views / 0 LikesOne of the best content marketing strategies is seasonal content creation and content marketing. It can be difficult to find holiday content opportunities and seasonal content opportunities. That's why we put together this video, so you can take advantage of holidays, events, and seasonal trends with your video. Not every business has the opportunity to increase their traffic and sales with specific holidays. However, you should take advantage of seas
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06:58
How to Create a YouTube Channel For Your Brand or Business
Added 21 Views / 0 LikesThis video will show you exactly how to create a YouTube channel for your brand or your business. If you want to start uploading videos to YouTube for your brand and drive video views, follow along with this video. It will show you the step-by-step process for creating your own YouTube channel. Create a Google Account: https://support.google.com/accounts/answer/27441?hl=en Step 1: Sign in to YouTube Go to youtube.com and sign in with your Google accou
