Surfside PPC
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28:41
12 Google Display Ads Best Practices and Strategies
Added 11 Views / 0 LikesDiscover 12 of the best Google Display Advertising strategies and best practices. If you are running ads on the Google Display Network, you need the absolute best tips, hacks, tricks, strategies, and best practices. In this video, I will show you everything you need to know about Google Display Ads. Video Tutorials by Surfside PPC: Google Ads Conversion Tracking: https://www.youtube.com/watch?v=1S38D-JW6nU&t=221s Google Responsive Display Ads: https:/
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03:34
What is B2B and B2C? B2B and B2C Explained For Beginners
Added 11 Views / 0 LikesB2B stands for Business-to-Business and it involves any transaction between two businesses. When one business sells their products/services to other businesses, it is considered a B2B business. B2C stands for Business-to-Consumer and it involves any transaction between a business and a consumer. When one business sells their products or services to consumers, they are considered a B2C business. Example of B2B and B2C: I create a fitness eCommerce stor
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09:35
Broad Match Keywords: Should You Upgrade Existing Google Ads Keywords to Broad Match
Added 11 Views / 0 LikesShould you upgrade existing keywords to Broad Match in your Google Ads search campaigns? One of the common optimization recommendations that Google Ads will give you is to target broad keywords instead of phrase match or exact match keywords. However, it's not always the best strategy for most advertisers. I believe broad match keywords are for advertisers who want to expand their overall search term volume and test their campaign. It will involve mor
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1:30:44
Complete Google Trends For Marketing Tutorial - Improve SEO, Keyword Research, and Content Marketing
Added 11 Views / 0 LikesCheck out my complete Google Trends for Marketing Tutorial aka my Free Google Trends Course. You will learn everything you need to know to use Google Trends to improve your SEO strategy and your content marketing strategy, and to build an effective keyword research list that can then be turned into content topics. Ultimately, Google Trends is one of the best free marketing tools and one of the best free keyword research tools for businesses.
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19:53
6 Ways To Enhance Your SEO Strategy With Google Trends
Added 11 Views / 0 LikesDiscover 6 different ways to improve your SEO strategy with Google Trends. Google Trends for SEO is a good tool, but not the only tool you will need. It can be helpful when you are finding the best keywords, trending searches, and trending locations for your niche. In addition, you can take advantage of real-time trends as well and get more traffic out of your stories.
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17:06
7 Google Ads Automated Bidding Strategies Explained
Added 11 Views / 0 LikesGoogle Ads offers a variety of automated bidding strategies to help advertisers optimize their ad performance. In this video, I will go over each Google Ads automated bid strategy, core benefits, and when to use each one. For most of the automated bidding strategies (maximize conversions, maximize conversion value, target cpa, target roas, and enhanced cpc) you will need to have conversion tracking set-up in your Google Ads account. Automated Bidding
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16:30
ChatGPT For Social Media Marketing - 7 Ideas and Prompts to Try
Added 11 Views / 0 LikesDiscover 7 social media marketing chatGPT prompts that will help your strategy. Social media marketing can be challenging and there are a lot of posts we need to come up with. You can make yourself more efficient, effective, and increase your followers with ChatGPT. Not only can ChatGPT help with developing a social media marketing strategy for your brand, it can help with the content as well. ChatGPT For Marketing Tutorial + Prompts: https://www.yout
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18:37
6 YouTube Ads Best Practices for Successful Campaigns
Added 10 Views / 0 LikesCheck out 6 of the best tips and strategies for YouTube Ads. Our YouTube Advertising Best Practices will help you run successful campaigns that drive conversions with your videos. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX YouTube Advertising on Surfside PPC: https://surfsideppc.com/youtube-advertising/ Yo
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08:05
How to Install Google Search Console on Shopify
Added 10 Views / 0 LikesGoogle Search Console is a free tool offered by Google that helps you monitor, maintain, and improve your site's presence in Google Search results. It provides valuable insights into how Google crawls and indexes your site, as well as any potential issues that could be affecting your site's visibility. By installing Google Search Console on your Shopify store, you can gain a better understanding of how your site is performing in search results, which
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11:43
How To Use Google Trends To Find 20+ YouTube Video Ideas in Under 10 Minutes
Added 10 Views / 0 LikesDiscover how to find YouTube video ideas for your channels with Google Trends. Google Trends is a free tool that can give you plenty of insights about a topic or a search term. It is a great Marketing tool and it is underutilized when it comes to finding content ideas. In this video, I will show you how to use Google Trends to find your YouTube video content ideas. You can use this tool as part of your video marketing strategy for 2022 and 2023. You c
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08:20
How to Monetize a New YouTube Channel and Earn From Your YouTube Videos
Added 10 Views / 0 LikesThe YouTube Partner Program (YPP) is the platform's primary monetization system. To begin earning money from your content, you must first meet specific requirements and apply for the program. Once accepted, you can start monetizing your videos through various means, such as ads, channel memberships, and merchandise sales. Reaching the Thresholds: Subscriber Count and Watch Time Before applying for the YPP, you must meet two essential thresholds: 1,000
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19:30
YouTube Analytics - 9 Ways to Use YouTube Studio Analytics to Grow Your Channel
Added 10 Views / 0 LikesYouTube analytics refer to the data and insights that are available to content creators through their YouTube Studio dashboard. These analytics provide valuable information and metrics about the performance of a YouTube channel and its videos, allowing creators to gain insights into how their content is performing and how their audience is engaging with it. Some common YouTube analytics metrics include: - Views: The total number of times a video has b
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11:03
What is Copywriting? Copywriting Explained For Beginners
Added 10 Views / 0 LikesCopywriting is a type of writing that aims to sell products or services by creating persuasive content. It's all about crafting words that grab attention, communicate selling points, and convince people to take action and become customers. In this article, we'll learn about the copywriting process, see examples of copywriting in different places, and understand some important concepts for successful business writing. The Copywriting Process Copywritin
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28:40
YouTube SEO Tools To Improve Your YouTube SEO Strategy
Added 10 Views / 0 LikesYouTube SEO tools are invaluable for content creators who want to drive more views, increase subscribers, and rank higher on YouTube and Google. TubeBuddy, VidIQ, YouTube Autocomplete, YouTube Studio Analytics, Google Keyword Planner, KeywordsEverywhere.com, KeywordTool.io, Google Trends, TubeBuddy Upload Checklist, YouTube Rank Tracking Tools, Canva for Thumbnails, and ChatGPT are powerful tools that provide insights, suggestions, and optimization fe
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05:41
What is a SERP? Search Engine Results Pages (SERPs) Explained For Beginners
Added 10 Views / 0 LikesThe page that appears with organic and paid results after someone enters a search query in a search engine. A SERP may have paid ads, websites, image packs, video carousels, featured snippets, People also ask, knowledge panels, local packs, and more depending on the search query and a users search intent. SEO involves keyword research and content creation. The goal of SEO is to rank high on search engines for your targeted keywords. For many searches,
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13:32
8 ChatGPT Chrome Extensions You Need to Install to Improve Outputs and Boost Efficiency
Added 10 Views / 0 LikesDiscover the best ChatGPT Chrome Extensions to improve your productivity. You can get the most out of Chat GPT with the chrome browser by simply using the tools and extensions described in this video. Many of them are useful for Marketing, but they will make you more efficient and productive no matter what task you are trying to accomplish. ChatGPT Chrome Extensions on Surfside PPC: https://surfsideppc.com/chatgpt-chrome-extensions/ Related Videos: Ch
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24:13
Seasonal Content: Improve Your Seasonal Content Marketing Strategy - #19 - From $0 to $2K
Added 9 Views / 0 LikesOne of the best content marketing strategies is seasonal content creation and content marketing. It can be difficult to find holiday content opportunities and seasonal content opportunities. That's why we put together this video, so you can take advantage of holidays, events, and seasonal trends with your video. Not every business has the opportunity to increase their traffic and sales with specific holidays. However, you should take advantage of seas
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10:48
7 Unique Keyword Research Tips in 10 Minutes
Added 9 Views / 0 LikesHere are 7 unique keyword research tips to continue to optimize your website for keywords and topics. I go over SEO keyword research tips that are easy to follow and Google Ads keyword research tips. It can be difficult to find the right keywords for your business. 7 Keyword Research Tips: 1. Research each keyword on your list to see what pages are currently ranking high on Google 2. Focus on long-tail keywords if you want to rank for a popular short-
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14:38
5 YouTube Retargeting Strategies to Use in 2022 and Beyond
Added 9 Views / 0 LikesLearn about 5 different YouTube Ads Remarketing strategies that you can use for your campaigns. It can be difficult to come up with the right YouTube Advertising Retargeting strategy, and these will help you get started. When you want to reach people and drive conversions, you can't go wrong with 'Your Data' audiences, which includes website retargeting and video retargeting. Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo
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27:50
6 Quick Google Display Ads Optimization Tips 2022
Added 9 Views / 0 LikesThere are plenty of things to optimize when it comes to your Google Display Ads campaigns including Landing Pages, Display Ads, Targeting, Bids + Conversions, Location of Ads, and your Offer. It can be difficult to optimize Google Ads campaigns, but when it comes to the Google Display Network, you really need to focus on reaching the right audience with the right offer at the right time. 1. Optimize Your Landing Pages Some questions to ask yourself ab
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04:54
What is CPL? Cost-Per-Lead Explained For Beginners
Added 9 Views / 0 LikesCalculation of all Marketing expenditures and the total number of new leads driven to a business. The average cost for 1 lead based on all the Marketing and Advertising expenses is the CPL. Cost Per Lead effectively tells a business how much they spent for each unique lead over a given time period. It could be CPL for the year, CPL for the month, or CPL for the quarter. You want a low Cost-Per-Lead because that means you are driving leads effectively
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05:06
What is CLV? Customer Lifetime Value Explained For Beginners - Formula, Example, Definition
Added 9 Views / 0 LikesCustomer Lifetime Value is the average monetary value of each customer to your business. CLV takes into account how much a unique customer is expected to spend with your business. It is an important metric so you know how much new customers are worth to your business over their lifespan as a customer. We have the customer lifetime value formula, definition, examples in marketing, calculator, and more. You can easily learn everything you need to know a
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10:30
What is Keyword Planning? The Importance of Keyword Planning for SEO
Added 9 Views / 0 LikesKeyword Planning is the plan of how you will target a keyword on your SEO keyword list with blog content, product categories, video content, visual content, advertisements, and any other helpful resources with the purpose of connecting with your target audience, ranking high in search engines, and driving traffic to your website. Related Videos: Keyword Research Course 2023: https://www.youtube.com/watch?v=13LSSmNwp7I Keyword Research for SEO: https:/
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07:32
What is Keyword Density? What is a Good Keyword Density for SEO?
Added 8 Views / 0 LikesIn this video, I will go over keyword density and give you some examples of keyword density for popular searches so you can improve your SEO strategy. Keyword density is one of the many factors you should consider when you want to rank higher in search engines. When you are doing keyword research and creating content, you need to avoid keyword stuffing. Keyword Density on Surfside PPC: https://surfsideppc.com/keyword-density/ What is Keyword Density?
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14:24
4 Google Ads Smart Bidding Strategies - Maximize Conversion Value & Conversions, Target ROAS & CPA
Added 7 Views / 0 LikesCheck out my video about Smart Bidding strategies for Google Ads, which includes Maximize Conversion Value, Target ROAS, Maximize Conversions, and Target CPA. Target Return on Ad Spend and Target Cost Per Action are 2 of the best Google Ads bidding strategies you can use. It's important to use conversion tracking and smart bidding with your Google AdWords campaigns. Smart Bidding Article on Surfside PPC: https://surfsideppc.com/google-ads-smart-biddin
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04:18
How to Create a Google Ads Account the Right Way
Added 7 Views / 0 LikesI will show you how to create a Google Ads account. I personally would not recommend setting up a campaign when you initially create your Google Ads account. You should first set-up your billing information and conversion tracking before planning any campaigns. To create a Google Ads account, follow these steps: Go to the Google Ads website: Navigate to the Google Ads homepage (https://ads.google.com/). Click 'Start now': On the homepage, click the "S
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06:58
How to Create a YouTube Channel For Your Brand or Business
Added 6 Views / 0 LikesThis video will show you exactly how to create a YouTube channel for your brand or your business. If you want to start uploading videos to YouTube for your brand and drive video views, follow along with this video. It will show you the step-by-step process for creating your own YouTube channel. Create a Google Account: https://support.google.com/accounts/answer/27441?hl=en Step 1: Sign in to YouTube Go to youtube.com and sign in with your Google accou
