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Marti Hoffer chats about the importance of being authentic and creating space for change as an LGBT certified business. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe
0:00 Who is Marti Hoffer?
0:33 What is lumenomics?
1:00 Being a woman and lesbian in the construction industry
1:39 Getting your business LGBT certified
2:13 Using the business to create advocates for change
When Marti Hoffer first started her business, her excitement about the construction industry was propelled even further when she realized she could be part of the change in a field filled with people who looked a certain way. Through LGBTQ community support in the NGLCC conference, Marti was able to peel away the shame she had been holding onto that allowed her to free herself up and show up in a bold way. As a woman and lesbian in the workplace, she found the fuel she needed to grow her own inclusive, LGBT certified business specializing in natural lighting: lumenomics. Through lumenomics, Marti is able to create advocates for change in a male-dominated industry to show minorities, women and LGBTQ folks belong there without having to justify themselves. As she pioneers her way to unwind the current system and invest in people outside of the typical construction scope, Marti encourages fellow entrepreneurs to also create a safe environment for LGBTQ employees to thrive.
GoDaddy celebrates LGBTQ+ business owners this Pride 2021 and every day.
References:
Women make around 10.3% of the overall U.S. construction workforce.
https://policyadvice.net/insurance/insights/construction-industry-statistics
An annual survey revealed that homophobia is commonplace in the construction industry.
https://www.ciobacademy.org/wp-content/uploads/2017/07/CIOB-LGBT-final-report-1.pdf
46% of LGBTQ+ workers in the U.S. are closeted in the workplace.
https://www.hrc.org/resources/a-workplace-divided-understanding-the-climate-for-lgbtq-workers-nationwide
Learn more about lumenomics:
https://www.lumenomics.com
https://www.facebook.com/lumenomics
https://www.twitter.com/lumenomicsinc
https://www.instagram.com/lumenomicsinc
Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com
The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
#GoDaddy #SmallBusinessNewsandTrends #Pride2021 #LGBTQ
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