Surfside PPC
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06:00
What is Pay-Per-Click Advertising (PPC)?
Added 93 Views / 0 LikesAre you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster t
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34:44
SEO Tutorial - Search Engine Optimization Tutorial For Beginners and 90 Day SEO Challenge
Added 93 Views / 0 LikesCheck out our SEO Tutorial for Beginners. We show you search engine optimization strategies for a WordPress website, but you can apply it to any website. Our search engine optimization tutorial and 90 day challenge will help you grow your website. We tell you all the ideas you need when you are getting started with a new website so you can find content ideas with keyword research and create new content so you can rank higher in Google and Bing. Search
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20:36
How To Set Up Your First Google AdWords Search Campaign 2016-2017 - Surfside PPC
Added 93 Views / 0 LikesNeed Google AdWords Help? Contact Surfside PPC: http://www.surfsideppc.com/contact/ Subscribe to the Surfside PPC YouTube channel! Visit us at http://www.surfsideppc.com for more information and for any PPC Advertising Services you might need for your business. Feel free to share our videos wherever you'd like. When you are getting started with Pay-Per-Click Advertising (PPC), one of the largest channels you will use is Google AdWords. Google AdWords
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28:46
Facebook Ads Retargeting Campaign and Facebook Retargeting Audiences Tutorial
Added 93 Views / 0 LikesCheck out our Facebook Ads Retargeting Tutorial for Retargeting Audiences and Campaigns in 2019. Facebook Advertising retargeting is one of the best strategies you can incorporate for your business. There are so many different ways to reach people and retarget to customers with Facebook Ads, and it starts with Custom Audiences. We have some helpful URLs below that go over different targeting and audience options available through your Facebook Ads acc
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03:12
Listen To Your Audience - Surfside PPC Marketing Lesson #8
Added 93 Views / 0 LikesListen to your audience and get their feedback to guide your content decisions and product/service improvements. Your audience will give you a lot of feedback and you should take their feedback in order to improve your business. I try to listen to my audience to see the type of content they want me to create and to improve my video tutorials. When you have a product or a service, you need to take the suggestions of the people who are using that produc
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13:10
Google Ads Responsive Search Ads Example and Best Practices
Added 93 Views / 0 LikesLearn about Responsive Search Ads through Google Ads with a Responsive Search Ads example and best practices that you can use in your own Google Ads account. We go into our Google Ads account and create a new responsive search ad in one of our ad groups, with a step-by-step tutorial so you can know exactly how we go about creating multiple headlines and descriptions, and some best practices for creating ads in your Google AdWords account. It can be di
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08:39
How To Avoid Losing Search Traffic During Google's Core Updates
Added 93 Views / 0 LikesGoogle recently released a new article on their Official Google Webmaster Central Blog to tell people more about core updates and how they work. They also gave webmasters and website owners some ideas so they can avoid losing traffic and avoid losing search engine rankings when there are new updates. I tried to pull out some of my main takeaways and some questions you should ask yourself about your own website and your own content. My goal is to help
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04:01
Set-Up Shopify Enhanced Ecommerce Conversion Tracking in Google Analytics
Added 93 Views / 0 LikesLearn how to set-up enhanced ecommerce tracking using Google Analytics and Shopify. If you want to track your Shopify sales into Google Analytics, this is the video for you. Once you have a Shopify store and a Google Analytics account, you can easily set-up enhanced ecommerce tracking to track conversions and revenue into Google Analytics. This will allow you to understand where your Shopify Sales are coming from on your website. You will first get st
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45:34
Bing Ads Tutorial - How To Set-Up Microsoft Advertising Campaigns
Added 93 Views / 0 LikesCheck out our Microsoft Advertising Tutorial, which was previously known as our Bing Ads Tutorial, but Microsoft rebranded their advertising channel. We cover how to create your first Bing Ads campaign using the new Microsoft Ads. We go over everything like creating your Microsoft Advertising account, importing Google Ads campaigns into Microsoft Advertising, setting up your Microsoft Advertising UET Tag, setting up conversion tracking with Microsoft
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44:10
How to Move a WordPress Website to New Web Host or Server Using FTP and SSH
Added 93 Views / 0 LikesIf you are having trouble moving your WordPress Website including your MySQL Database and Website Files to a new server or a new web host altogether, this step-by-step tutorial will teach you how to move your website with ease. I will be using FileZilla to move the website files, which is an FTP client that is very easy to use to access your current server. In addition, I will be using Putty, which is a SSH client that allows us to access our website
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14:05
5-Step Long-Term SEO Keyword Targeting Content Strategy
Added 93 Views / 0 LikesCheck out a great SEO Strategy that will help you optimize for competitive keywords and long-tail keywords at the same time. In order to rank #1 in search engines for your top SEO keywords, you need to create great content around the top keywords for your business and understand the most relevant keywords to the short-tail SEO keywords you are trying to rank for. Once you have done your SEO Keyword Research, you have only just begun to build your stra
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52:00
How to Write Blog Posts that Rank High - #9 - From $0 to $2K
Added 93 Views / 0 LikesDiscover the best way to write blog posts that rank high in search engines like Google. It's very difficult to rank high in Google and it takes a combination of good content, Search Engine Optimization, a high-quality website UX, backlinks, and time. In this video, I give you the methods I use to rank higher in Google for short-tail keywords and long-tail keywords. Related Resources: - From $0 to $2K YouTube playlist: https://www.youtube.com/playlist?
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14:46
Google Ads Manager Accounts 2022 - How to Manage Multiple Google Ads Accounts
Added 93 Views / 0 LikesGoogle Ads Manager Accounts allow you to manage all of your own Google Ads accounts and client's Google Ads accounts without having to logout and login to each individual account. They are completely free and you can use the same Google Account to create multiple Google Ads accounts and Manager Accounts. It was previously referred to as My Client Center (MCC). If you only have 1 Google Ads account, then there's no need for a Manager account. You can s
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11:13
What is the Google Display Network? The GDN Explained For Beginners
Added 93 Views / 0 LikesThe Google Display Network is made up of over 100 million websites, apps, and videos where you can run your ads. It is the only display advertising channel that can reach over 90% of the entire internet. You can target websites, apps, videos, display keywords, and audience segments. Google Display Network Example #1: I am selling a cooking course. I want to reach people who are browsing recipe websites, apps, and videos. I can hand-pick the placements
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54:27
ChatGPT For Blog Posts - Blog Post Checklist & I Write 2 Blog Posts Using ChatGPT
Added 93 Views / 0 LikesDiscover how to use ChatGPT to write blog posts. I show you a blogging checklist so you can get the most out of ChatGPT when you are writing blog articles and creating content. You can improve your SEO strategy with ChatGPT and your content creation strategy as well. AIPRM for ChatGPT: https://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj Blog article writing ChatGPT prompt: https://app.aiprm.com/prompts/17841845
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13:31
Facebook Split Testing Tutorial - Facebook Ads Split Test Variables and Best Practices
Added 92 Views / 0 LikesCheck out or Facebook Split Testing tutorial for help on your campaign. Facebook ads split testing gives you the ability to test different variables so you can keep optimizing your campaign. We run Facebook Split Tests for audiences, creative, delivery optimization, and placements. You can choose to select one variable at a time so you can A/B test your campaign until you drive conversions at an effective cost. You can create your split test when you
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13:17
Google AdWords Express Tutorial 2017-2018
Added 92 Views / 0 LikesCheck out our Google AdWords Express Tutorial to learn how to Set-up AdWords Express Ads. Our Google AdWords Express Tips and campaign set-up tutorials will help you understand the different campaign objectives you have and Express vs Google AdWords. Quick Disclaimer, we here at Surfside PPC recommend using Google AdWords rather than the express version. You have more control over your campaigns, the keywords you are targeting, and who is engaging wit
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14:36
How Do I Drive More Traffic to My Ecommerce Website? - Surfside PPC Questions
Added 92 Views / 0 LikesCheck out how to drive more Ecommerce website traffic. We go through paid and free Ecommerce website traffic sources. Find all of the best website traffic strategies so you can drive more people to your Shopify or other Ecommerce website. It can be very difficult to drive traffic and sales to any website. Ecommerce can be challenging because many times you have a lot of products and product categories. How do you go about Ecommerce website promotion i
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23:06
7 Google Ads Search Keyword Targeting Best Practices
Added 92 Views / 0 LikesDiscover Google Ads strategies and best practices for keyword targeting. When you are targeting your Google Ads for search keywords, there are some best practices, tips, and Google Ads tricks to keep in mind. My goal was to give you my Google Ads strategy when it comes to creating search campaigns, organizing keywords into Ad Groups, choosing Keyword Match Types, and choosing Keyword Bids in Google Ads. It's not easy to create great Google AdWords cam
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13:14
YouTube Keyword Research Tools and Best Practices
Added 92 Views / 0 LikesDiscover the best YouTube Keyword Research Tools and our YouTube Keyword Research 2020 Tutorial to increase views and subscribers. It's difficult to grow a YouTube channel when you first get started. One of the best ways to grow your YouTube video views, your YouTube channel, and your YouTube audience is by utilizing YouTube SEO best practices. YouTube SEO Tutorial 2020 - Rank Higher on YouTube and Increase YouTube Views: https://www.youtube.com/watch
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05:44
What is CPA Marketing? CPA Marketing Explained For Beginners
Added 92 Views / 0 LikesWhat is CPA Marketing? What is Cost Per Action? When it comes to CPA Marketing, Affiliates are paid a set amount every time customers take a specific action. Affiliates are tasked with referring new customers to other businesses. What is the meaning of CPA marketing? Cost Per Action Marketing means that affiliates, publishers, website owners, and content creators are paid a fixed amount for every action they drive to a business. For example, an affili
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32:36
Google Ads Conversion Tracking Tutorial 2022 - Google Tag Manager & Google Analytics 4
Added 92 Views / 0 LikesLearn how to set up Google Ads Conversion Tracking in 2022. We have 4 different ways to track Google Ads conversions using your Google Ads account, Google Tag Manager, Google Analytics 4 (GA4), and Universal Google Analytics (UA). You can track any order confirmation page or lead confirmation page on your website and use that as a conversion. Video Chapters: 02:02 How to use Google Tag Manager and Google Analytics 4 to track Google Ads conversions 19:
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32:21
YouTube Ads Tutorial - Step-By-Step YouTube Advertising Campaign Tutorial
Added 91 Views / 0 LikesCheck out our YouTube Advertising Tutorial for 2019. We cover YouTube Ads Campaigns for beginners so you can learn YouTube Ads targeting, video ad types, YouTube Advertising formats, costs, tips, and more. Once you view this video tutorial, you will be ready to create your first YouTube Advertising Campaign with ease. YouTube Campaigns are created and managed using Google Ads, so we give some tips and notes for you to get started. Some of the URLs we
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05:12
Google AdWords Audience Exclusions - How to Exclude People Who Have Converted on Your Website
Added 91 Views / 0 LikesCheck out our video about Google AdWords Audience Exclusions and specifically, how you can exclude people who have already converted on your website. You might want to exclude people who have completed your Google Analytics Goals including sales, newsletter sign-ups, leads, email contacts, and more when you are running Google AdWords search campaigns or Display advertising campaigns. For example, it doesn't make sense to serve Google AdWords Remarketi
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04:35
Google Ads Responsive Search Ads - New Google AdWords Ad Format Explained
Added 91 Views / 0 LikesGoogle Ads released responsive search ads in beta in August, 2018. We explain this new Google AdWords responsive search ads ad format. The new responsive search ads format will allow you create text ads with more headlines, more descriptions, and more combinations so Google Ads can automatically test and optimize. They will come up with the most effective combinations of ads for each individual keyword. When you can adapt each search ad to your custom
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21:59
Google AdWords Keyword Research Tutorial for Pay Per Click (PPC) Advertising Campaigns
Added 91 Views / 0 LikesDiscover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords. Google Keyword Planner Surfside PPC Article: https://s
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11:41
Long Tail Keywords For Google Ads and SEO - Long Tail Keyword Examples
Added 91 Views / 0 LikesIf you are looking for a Long Tail Keywords tutorial, including Long Tail Keyword Tools, Examples, and Ideas for Google Ads, this is the perfect video for you. We start by going over exactly what Long-Tail Keywords are and how you can find them with tools like the Google Keyword Planner and UberSuggest. I think that long-tail keywords are one of the best ways to improve your search engine optimization strategy and your strategy for Google Ads and Bing
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18:47
How to Outsource Content Creation With iWriter - Inexpensive Way to Outsource Blog Content
Added 91 Views / 0 LikesIf you are interested in finding out ways to outsource content creation and outsource blog content, look no further than iWriter. It is a great service that I have used for years to help me create more content for my websites, my blogs, and even client websites. When you are short on time, which we all are, it can be very helpful to invest some money into the content, the blog articles, and more for your website. With iWriter, you can outsource everyt
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26:36
10 Google Ads Optimization Tips and Best Practices for Search Campaigns 2020
Added 91 Views / 0 LikesDiscover some of the best ways to optimize your Google Ads campaigns. My Google Ads optimization tips, tricks, hacks, strategies, and best practices will be perfect for beginners who want to improve their campaigns. My goal is to show you the step-by-step process for creating high-quality Google AdWords campaigns that are optimized and driving you conversions and revenue. Ultimately, your Google Ads campaigns will need a lot of work when it comes to c
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08:25
Google Ads Custom Intent Audiences
Added 91 Views / 0 LikesCheck out our video of Google Ads Custom Intent Audiences. You can use Custom Intent Audiences in Google AdWords for your Display and Video campaigns to reach targeted customers that are currently researching products and services that would be relevant to your business. If you are familiar with In-Market audiences, Custom Intent audiences are either auto-created or you can create them yourselves if there isn't an In-Market audience that matches your
