Spotlight Marketing - The Best Free Marketing Plan | Effective Ecommerce Podcast #17 - Best Webhosting

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Watch E-commerce Travis Marziani Video: Spotlight Marketing - The Best Free Marketing Plan | Effective Ecommerce Podcast #17.
Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESstaring/

Welcome to the Effective Ecommerce podcast in this episode. We're going to talk about spotlight marketing which is a term that as far as I know I coined and it's a certain type of marketing it's one of my favorite free ways of marketing and just getting traffic to your website and it's amazing because it works on multiple levels so the quick version of what spotlight marketing is it's interviewing people and quote-unquote spotlighting them on your website so this is in the form of an article or a video or a podcast where you interview them and you talk about them and there's a couple different ways to do this but I want to talk about really quickly why this is so powerful so one you get to build a relationship with someone you get to interview them and you basically get to either over email build a relationship or do it over in person possibly or do it over a podcast or a number of different things you're building a relationship with a real person which is extremely powerful so they're going to come check out your website they're going to come check out what you have to say what you are doing which is what once again extremely powerful so that's number one you're building a relationship number two if they like it they're probably going to link it or share it with their audience they're going to put a

Effective Ecommerce Podcast:
http://www.effectiveecommerce.com/itunes/

Everyone wants to get more traffic and back links to their website and in this video I am going to show you a free way to just that well at the same time getting your most valuable customers coming to you and sharing your site with their friends. This is actually super simple and you will kick your self for not thinking of it before. I call it spotlight marketing.

Spotlight marketing is interviewing your customers
explain it
How I came up with it
Why it works
Explain the process
Examples
b2b
Interview bloggers/influencers
Interview anyone of your best 1000 true fans
If you could only have 1 customer who would it be

Travis’ story and how he came to the idea
What didn’t work
Trading links - too technical for some people
“Let’s collaborate” - too much effort for people
1000 True Fans / The Tipping Point
Connectors, Mavens, Persuaders
WORKSHEET: Find 10 each
Who do people in your industry look up to?
What publications or websites do they read?
Why this works: reciprocity & human psychology
Influence by Dr. Robert Cialdini

Module 3: Finding The Elusive Customer
1,000 true fans/ 1 true fan
Who is the #1 person you’d LOVE to interview in your industry?
Who does he/she follow on Twitter?
Who else is like them, but perhaps more reachable?
Scouring “Top 10 lists”
Interview your own customers (since they have similar friends with same buying habits)
In the internet world, everyone feels anonymous.
People have a desire to be recognized and feel special.
You offer free marketing, publicity, and the need to feel good.
List 10 websites or magazines
List 10 blogs, podcasts, or Youtube channels
List 10 places your customer shops at offline
customer themselves
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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