SEO Basics - Off Page SEO and Link Building | Effective Ecommerce Podcast #14 - Best Webhosting

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In this podcast episode we're going to be talking about off page SEO and getting backlinks to your website so I quickly wanted to do a review of on-page and off-page SEO just in case you forgot so let’s go over again on-page and off-page SEO so on page SEO is everything you can do to your website to make it easily readable for Google this is a must everyone should do this as soon as possible off page SEO is basically just getting links from other websites to your website and the more important that website is the better it's kind of an it's kind of a voting system it's kind of a popularity contest in a lot of ways and the quick way that Google calculates what they call page rank and page rank is and it's there's a few different definitions of this but the one that I usually talk about is there's a PageRank of one two three all the way up till ten and ten it's like there's almost no websites that are PageRank ten maybe I think Wikipedia might be but even what kopitiam might be a nine Google is probably the only one that is for sure a ten if you look it up but a website likeharvard.edu might be a PageRank of eight and how this is calculated is it takes a look at how many links go in to Harvard and are linking different studies that Harvard does and also it takes into account how many outward links it has so if a website has too many links linking from its own website to others that could potentially reflect negatively on it but not always okay so that's the first thing I want to talk about and remember Google is just a computer it uses an algorithm it uses some kind of a formula to calculate all this stuff and the first one we talked about on-page SEO which is really used to determine what the website is about in this episode we're talking about all the incoming links which calculates how important and how high up it should been a different search result so with the on-page SEO let's say your website is all about cat t-shirts and it Google can see this because every website has or every page at the website has the word cat t-shirt and then so it knows that if someone types in cat t-shirt that this website is relevant but it might be on page ten twenty thirty it figures out Google figures out what it should be on in a lot of ways based on how many links are coming into it now this isn't a complete definition there’s some nuances here and we don't know everything that Google has to say about this unless you're an engineer working for Google you don't know all of Google’s secrets so I also want to talk about black hat SEO and white hat SEO white hat SEO is doing things that Google says you should be doing like going to blogs in trying to get bloggers to talk about your product and put a link to it that's a pretty white hat another white hat example is going to a newspaper and asking them to write an article black hat is things that Google doesn’t want you to do ways of getting backlinks that Google says is a big no-no things like this would be creating a bunch of blogs for yourself a bunch of blogs and that are just fake crappy blogs and putting links from those blogs to your website or there's a bunch of different ways view on Fiverr and lookup get , backlinks that is a black hat technique there they're doing it in a way that is not beneficial so if you think about if what I'm doing is it benefiting people or is it creating a negative are you trying to outwit Google if you're trying to outwit Google good luck Google is very smart and every year they get it's getting smarter and smarter and it knows if you're trying to screw with the algorithm so the best way to get up in the rank is to do white hat stuff to actually do PR actually go to different blog sites and go to different newspapers and magazines and I actually try to get them to link another example and we'll talk about a ton of these later in this episode but another example is social media getting people to tweet about it getting people to talk about it on Instagram anything you would do for marketing normally so don't think about too much in terms of SEO especially off page SEO because really what Google wants you to do is just organic marketing now of course
Off page SEO and link building are a crucial part of your seo plan and in this episode

Review of On Page and Off Page
How Google Calculates page rank
Black Hat and White Hat
Gray Hat
Follow vs. No Follow

Twitter Contests
Set Up Social Media Profiles
Guest Blogging
Get Bloggers to write about you
Spotlight Marketing
Link for Link
Pinterests pins
Round up posts - Top Dance studios
Get Governments or edu articles

Don’t Do PBN or really any black hat tactics, my story
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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